Sr. Partner Marketing Manager, Global ISV Partner Marketing

About the role

This highly visible role will work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness, generating demand and driving pipeline and revenue. The ideal candidate will have a deep understanding of B2B marketing strategies, coupled with hands-on experience in integrated marketing, digital demand generation, and partner or alliance marketing.

Responsibilities

• Work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness, generating demand and driving pipeline and revenue.
• Partner with product, field, brand, digital, partner marketing teams and agencies to define and execute a global demand, content and campaign strategy that drives acquisition and engagement.
• Develop targeted marketing programs aligned with business priorities that engage and nurture prospects throughout the buyer's journey, measuring and optimizing performance against goals and ultimately driving conversion and revenue growth.
• Work closely with partners and our Geo based partner teams to help execute these programs regionally and be an expert resource on marketing processes and guidelines for partners.
• Identify specific use-cases, customer personas and industry verticals to build and deliver joint value propositions for using AWS.
• Drive direction and alignment with large cross-functional teams and agency partners.

Requirements

6+ years of developing and managing acquisition marketing or channel programs experience
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience with large, ISV partners
• Experience helping partners reach their full potential