Partner Marketing Manager, Global ISV Partner Marketing
About the role
This highly visible role will work across AWS Software & Technology partners globally to develop and implement strategic plans that include building awareness, generating demand and driving pipeline and revenue. The ideal candidate will have a deep understanding of B2B marketing strategies, coupled with hands-on experience in integrated marketing, digital demand generation, and partner or alliance marketing.
The role will partner with product, field, brand, digital, partner marketing teams and agencies to define and execute a global demand, content and campaign strategy that drives acquisition and engagement. The ideal candidate will develop targeted marketing programs aligned with business priorities that engage and nurture prospects throughout the buyer's journey, measuring and optimizing performance against goals and ultimately driving conversion and revenue growth.
Responsibilities
The ideal candidate will be the subject matter expert for marketing partner solutions with and through partners across sales segments and geographies. They will work closely with partners and our Geo based partner teams to help execute these programs regionally and be an expert resource on marketing processes and guidelines for partners.
The role requires a proven leader with the demonstrated ability to think strategically to build and convey compelling value propositions and content with technology partners. They will work closely with partners, partner management and marketing teams to identify specific use-cases, customer personas and industry verticals to build and deliver joint value propositions for using AWS.
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
Preferred Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Benefits
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Pay
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
- USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
- USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually