Sr. Paid Media Manager

Responsibilities

• Lead planning, execution, and optimization of paid media campaigns across core acquisition platforms including Google, Bing, Programmatic, Native and emerging channels.
• Own and grow the assigned acquisition channel, with full responsibility for performance management across external partners, including pacing, quality, volume, and return metrics.
• Design and execute platform specific media strategies including campaign structure, audience segmentation, bidding models, and budget allocation frameworks.
• Manage hands on campaign setup, trafficking, audience segmentation, bidding strategies, and budget allocation to drive efficient lead acquisition at scale.
• Ideate and develop direct response creative angles, partnering with Creative to brief, test, and iterate performance driven messaging based on platform data.
• Own forecasting, budget pacing, and performance reporting for high spend acquisition programs, ensuring efficient deployment of budget against performance targets.
• Plan, execute, and evaluate structured experiments to improve lead quality, conversion efficiency, and overall channel performance.
• Analyze spend efficiency, conversion performance, and customer value to optimize against CAC, ROAS, and payback objectives.
• Own tracking and link operations including UTMs, pixel implementation, conversion event mapping, offline uploads, and QA to ensure accurate attribution and clean performance data.
• Ideate and develop direct response creative angles, partnering with Creative to brief, test, and iterate performance driven messaging based on platform data.
• Monitor end-to-end performance from lead intake through downstream outcomes, identifying trends and optimization opportunities.
• Partner with internal teams to develop and optimize landing experiences and acquisition funnels.
• Provide strategic guidance on scaling, optimizing, or sunsetting partners and programs based on performance insights.

Qualifications

• Mortgage Industry experience is mandatory.
• Minimum 7 years of experience in performance-driven digital acquisition, with a strong emphasis on channel growth and lead generation.
• Proven experience managing and scaling high-spend, performance-driven acquisition budgets with accountability to CAC, ROAS, and payback metrics.
• Strong understanding of performance economics, attribution, and end-to-end funnel optimization.
• Experience planning, executing, and analyzing structured experiments to improve lead quality and conversion efficiency.
• Solid working knowledge of web analytics and performance measurement tools.
• Experience in setting up and working with CRO platforms (Optimizely, Google Experiment, VWO).
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Ability to collaborate cross-functionally with internal teams and external partners to drive performance outcomes.
• Highly organized, self-directed, and comfortable operating in a fast-paced, results-oriented environment.
• For remote employees: reliable high-speed internet connection (recommended 100mb download or ability to connect via ethernet).