Sr. Paid Media Manager

Accountabilities

• Owes the strategy, execution, and optimization of paid acquisition programs, ensuring campaigns deliver efficient growth and measurable business outcomes.
• Manages the planning, execution, and optimization of paid media campaigns across platforms including Google, Bing, programmatic advertising, native channels, and emerging acquisition platforms.
• Owns assigned acquisition channels with accountability for budget management, campaign performance, lead quality, volume, and return on investment.
• Develops and executes channel-specific media strategies, including campaign structures, audience segmentation, bidding approaches, and budget allocation frameworks.
• Manages hands-on campaign operations, including setup, trafficking, targeting, bidding strategies, optimization, and performance scaling.
• Create and test direct-response creative strategies in partnership with creative teams to improve messaging effectiveness and conversion performance.
• Forecast, manage, and report on large acquisition budgets while ensuring efficient spending against performance goals.
• Design and analyze structured experiments to improve lead quality, conversion rates, and overall channel effectiveness.
• Optimize campaigns based on CAC, ROAS, payback periods, customer value, and downstream business outcomes.
• Manage tracking and attribution processes, including UTMs, pixels, conversion mapping, offline uploads, and quality assurance.
• Maintain full-funnel performance from lead generation through customer outcomes to identify trends and optimization opportunities.
• Partner with internal teams to improve landing pages, conversion funnels, and customer acquisition experiences.
• Provide strategic recommendations on scaling, optimizing, or discontinuing channels and external partnerships based on performance insights.

Requirements

• Experienced performance marketing professional with a strong background in digital acquisition, analytics, and revenue-focused growth strategies.
• Minimum of 7 years of experience in performance-driven digital acquisition, paid media, and lead generation.
• Proven track record managing and scaling high-spend acquisition programs with accountability for CAC, ROAS, and payback metrics.
• Strong understanding of performance marketing economics, attribution models, funnel optimization, and customer acquisition strategies.
• Experience planning, executing, and analyzing marketing experiments to improve conversion efficiency and lead quality.
• Hands-on experience with paid media platforms, web analytics tools, and performance measurement solutions.
• Experience implementing and optimizing conversion rate optimization (CRO) platforms such as Optimizely, Google Optimize, or VWO.
• Strong analytical skills with the ability to transform performance data into actionable recommendations.
• Ability to collaborate effectively with creative, analytics, product, and external partner teams.
• Highly organized, self-motivated, and comfortable managing priorities in a fast-paced, results-oriented environment.
• Reliable high-speed internet connection for remote work, with recommended speeds of 100 Mbps download or ethernet connectivity.
• Authorized to work in the United States and able to verify identity and employment eligibility.

Benefits

• Competitive compensation package and benefits designed to support professional success, flexibility, and employee well-being.
• Salary of up to $120,000 per year, depending on experience and qualifications.
• Remote work flexibility, with preference for candidates working within Pacific Time Zone hours.
• Hybrid flexibility for employees located near designated office locations, requiring regular on-site collaboration.
• Comprehensive benefits package supporting health, financial security, and work-life balance.
• Opportunity to lead impactful acquisition strategies and influence business growth through measurable marketing outcomes.
• Collaborative environment with cross-functional teams focused on innovation, experimentation, and performance improvement.
• Career growth opportunities within a fast-paced digital marketing organization.