Sr. Paid Media Manager

About the role

This role supports the media approach and investment strategies for brand marketing campaigns across various initiatives. The Senior Paid Media Manager will own, develop, and manage consumer-facing paid media campaigns that drive brand love with core audiences and growth opportunities.

Responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies
• Partner closely with internal stakeholders on the broader marketing campaign strategy as the paid media expert
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
• Advise leadership and stakeholders on the reasoning behind decisions and recommendations
• Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency
• Partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
• Contribute insights to advertising portfolio strategy and investment models

Requirements

• 7+ years relevant professional experience in marketing, communications, audience strategy and media working at a media agency experience or in-house media team
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
• A clear understanding of media principles, planning and buying functions in the US
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
• Strong speaking and written professional communication skills
• Experience using data and metrics to drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• The ability to thrive in a fast-paced and deadline-driven environment

Qualifications

• Self-motivated and comfortable working independently with minimal supervision