Sr. Paid Media Buyer

The Role

Drive global growth through campaigns across Google Display & Demand Gen and native platforms. The primary platforms will be Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain.

Responsibilities

• Fuel global lead generation by designing, managing and implementing digital media campaigns within digital ad platforms to meet and exceed our client acquisition and return on investment goals
• Develop and refine audience strategies using first and third-party data, including segmentation, retargeting, and lookalike modeling
• Analyze and interpret performance data using Excel (formulas, pivot tables), and apply web analytics tools (Google Analytics, Power BI, or similar) to inform optimization decisions
• Lead ongoing testing programs across audiences, creative, formats, and placements to unlock incremental performance gains
• Collaborate with platform partners (Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain) to stay ahead of best practices, identify test opportunities and maximize performance

Qualifications

• 3+ years of hands-on paid digital media experience as a buyer/planner, digital media analyst, or account manager managing full funnel digital campaigns
• Deep experience managing and optimizing campaigns on ad platforms such as Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain, including audience strategy, creative testing, and budget management

Benefits

Compensation: $80,200 - $120,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience. Eligible for a discretionary bonus based on firm and individual performance.

This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER