Sr Media Associate

About the Role

The Sr. Media Associate plays an essential role in supporting Mattel's Marketing & Communication plans across a category of brands. They will assist across US & Canada media planning and strategy. The ideal candidate will have a natural interest in media, analytics, reporting and data insights – with an eye for detail. They will collaborate with multiple internal groups across Mattel, as well as external agency partners.

What Your Impact Will Be

Support US/Canada Media team in development, execution and monitoring of Media plans across a category of Mattel brands.

• Media Strategy & Planning:
  • Translate Global Strategy into actionable media plans across US & Canada.
  • Review agency recommendations for partners and tactics and provide feedback to ensure alignment with Global Strategy.
  • Own Media Competitive Reporting relationships with partners like MediaRadar and Pathmatics.
  • Inform the broader organization on the competitive landscape through quarterly Competitive asset and reporting review.
• Execution & Reporting:
  • Collaborate cross functionally between internal Mattel teams to ensure holistic execution of media plans.
  • Support oversight of agency's trafficking process across multiple internal Mattel teams and external agencies.
  • Monitor and optimize plans to meet delivery goals across all partners & campaigns.
  • Analyze media performance data. Interpret & translate the data into actionable insights for internal Mattel teams.
  • Facilitate flawless execution across channels, through close alignment on pacing & delivery (in conjunction with the Manager/Associate Manager).
• Other:
  • Maintain Media vendor relationships and schedule partner meetings to support media team and expand industry knowledge.
  • Manage Mattel's advertising memberships (ANA, Ad Age), including day-to-day administration, partner communications, and sharing relevant resources with internal teams.
  • Coordinate weekly Flowchart reviews and identify opportunities to improve visibility into plan changes and workflow efficiency.

What We're Looking For

• Bachelor's Degree required.
• 2+ years in a media role required. Must have passion for media, marketing, and data insights.
• Proficiency in Microsoft suite, particularly Excel and PowerPoint.
• Excellent verbal and written communications.
• Detail oriented and organized.
• A team player who can prioritize and juggle multiple tasks, work in a fast-paced environment, and collaborate with multiple partner groups.
• Previous billing experience helpful.
• Previous experience with Media Competitive Reporting Tools a plus (ex Vivvix/Numerator, Ad Intel, Kantar, etc.).
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.