Sr Associate, Media Operations, Ad Operations

About the role

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This role is crucial to the success of our advertising campaigns, ensuring smooth execution and optimal performance. The ideal candidate will possess a strong understanding of digital advertising and excellent technical skills, making this an ideal position for an experienced Ad Operations / traffic professional seeking to leverage their AdTech troubleshooting capabilities.

Responsibilities

• Manage complex digital and traditional advertising campaigns, including implementing campaigns across ad servers and other technologies, ensuring proper creative implementation.
• Implement tracking pixels, troubleshoot AdTech platforms, and assist with tag management systems to ensure proper measurement and attribution.
• Collaborate with team members to complete day-to-day tasks for stakeholders.
• Assist with the documentation of internal processes and policies tied to ad operations.
• Manage data related to advertising campaigns, including list uploads and segmentation for targeting purposes.
• Ensure data privacy and compliance with relevant regulations.
• Integrate offline data sources with relevant digital platforms.
• Audit existing platform setups and provide recommendations.
• Assist with the discovery of new technologies, concepts, or processes.
• Mentor junior team members, providing support and training on campaign management, technical implementation, and troubleshooting.
• Reinforce best practices and processes; identify and execute on opportunities for improvement.
• Stay up-to-date with industry trends and best practices, contribute to ad operations processes and procedures, and collaborate effectively with cross-functional teams.

Channels include but are not limited to: Programmatic, Search, SEO, Social, Affiliate, Marketplace, Influencer, Broadcast, and Out-of-Home.

Requirements

• A bachelor's degree in marketing, advertising, or a related field is preferred.
• Ability to speak, read, and write in English.
• 3+ years of experience in ad operations or a related field.
• Understanding of and proven experience with AdTech platforms and ad tagging methodologies.
• Experience with tag management systems and data management platforms is a plus.

Skills

• Strong analytical, problem-solving, communication, and interpersonal skills.
• Excellent attention to detail, organizational skills, and ability to work both independently and as part of a highly functioning team.
• Strong aptitude for developing and determining the optimal ways to setup, deliver, troubleshoot, and QA/QC.
• Strong oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level.
• High comfort level participating in brainstorms and ideation sessions.
• Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs.
• Ability to travel.

Benefits

• Comprehensive medical, prescription, dental, and vision insurance.
• 401(k) retirement savings.
• Paid time off and holidays.
• Additional benefits.

Pay

Employees can be expected to be paid an annualized salary range of $69,620-$86,910, based on variations in knowledge, skills, experience, and market conditions.