Sr. Media Analyst

Locations

• Kirkland, Washington, United States of America
• Austin, Texas, United States of America
• Vancouver, British Columbia, Canada

Role ID

213552

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Your Impact

You will own the measurement strategy for paid media campaigns supporting EA's Action Adventure and Battlefield franchises. You'll partner with media, marketing, analytics, and Fan Intelligence teams to define success before campaigns launch, design measurement and learning plans, evaluate campaign effectiveness, and translate results into recommendations that improve marketing performance and business outcomes.

Responsibilities

• Own measurement strategy throughout the paid media campaign lifecycle.
• Develop measurement frameworks, KPIs, and success criteria aligned with campaign goals.
• Design learning agendas and experimentation plans to evaluate campaign effectiveness.
• Apply measurement approaches including attribution, incrementality, brand lift, and full-funnel performance analysis.
• Analyze campaign performance and connect media outcomes to business objectives.
• Deliver recommendations that influence campaign optimization, budget allocation, and future marketing strategy.
• Partner with media, marketing, analytics, and Fan Intelligence teams to guide measurement decisions and improve measurement capabilities.

Required Qualifications

• 3+ years of experience in digital marketing supporting a global consumer brand.
• Experience designing or supporting measurement strategies for paid media campaigns.
• Experience applying marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, brand lift, or similar frameworks.
• Experience evaluating full-funnel media performance and translating measurement into business recommendations.
• Experience uncovering insights and presenting recommendations to cross-functional partners.
• Proficiency with Microsoft Excel, including PivotTables.
• Experience creating presentations in Microsoft PowerPoint and managing project deliverables.

Core Skills and Experience

• Translate complex data into clear, actionable insights.
• Connect campaign measurement to business outcomes.
• Build collaborative relationships across marketing, media, analytics, and insights teams.
• Manage multiple priorities while delivering strategic recommendations.

COMPENSATION AND BENEFITS

PAY RANGES
* British Columbia (depending on location e.g. Vancouver vs. Victoria): $77,700 - $107,900 CAD
* Washington (depending on location e.g. Seattle vs. Spokane): $82,200 - $106,400 USD

Pay is just one part of the overall compensation at EA.
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Post To

External careers site, Internal careers site

LinkedInID

1449