Sr. Marketing Strategist - Paid Media

Well Design Studio is a creative studio working across brand, marketing, content, and web. Since 2015, we've built brand strategies and experiences that connect with people in our community and across the country. We focus on nonprofits and municipalities because they've been underserved by quality creative or strategic content and web support, and because we love making compelling creative for public issues as much as we love pushing conversions for our business clients. Our work has won Tellys and Addy awards, and we've been named a Great Place to Work and one of West Michigan's Best and Brightest. State clerks, health departments, and public agencies have received awards because of the work we've partnered on.

About the role

We're hiring a Sr. Marketing Strategist focused on paid advertising — someone who plans, places, and optimizes paid campaigns across digital and traditional channels, and drives the performance those campaigns deliver for our clients. You know both the strategy and the hands-on work. You like digging into the data, finding opportunities, testing new approaches, and working with our creative team to build campaigns that perform. Day to day, you live in the ad platforms: building buys, watching performance, and making the adjustments that move results.

Responsibilities

• Plan, build, launch, and optimize campaigns across Meta, Google Ads, LinkedIn, TikTok, YouTube, programmatic display, CTV, streaming audio, digital OOH, geofencing, and other paid platforms
• Build media strategies that fit each client's goals, budget, and audience
• Place media buys: targeting, bidding, placements, budgets, and pacing across platforms
• Watch performance daily and adjust targeting, creative, messaging, and placements to improve results
• Manage our media-seller relationships, staying in regular contact with our out-of-home, radio, and local sports partners to line up placements and rates
• Research audience, competitor, and market research to find where campaigns can grow
• Update and resize ad creative and copy in-platform to keep tests moving
• Work closely with our designers, developers, content creators, and strategists so campaigns stay on-brand
• Lead client communication on your accounts: strategy, reporting, and recommendations, while serving as their strategic advisor
• Present monthly reporting and build dashboards for clients
• Keep up with platform changes, attribution models, privacy shifts, and new ad tech
• Pitch in on agency growth through case studies, award submissions, and internal projects

Requirements

• 3–5+ years managing paid media campaigns, agency or in-house
• Hands-on with Google Ads, Meta, LinkedIn, TikTok, and other major platforms
• Solid grasp of audience targeting, attribution, conversion tracking, GA4, and tag management

Bonus if you have experience with managing out-of-home placements or major demand-side platforms (DSPs).

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Generous vacation package
• 15 paid holidays
• Year-round half-day Fridays
• 401(k) with 5% company match
• Hybrid and flexible work schedule
• Paid parental leave
• Commission and bonus opportunities