Paid Media Planning and Marketing Strategist

About the role

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose. We are seeking a skilled Paid Media Planning and Marketing Strategist with hands-on experience developing, managing, and executing integrated media campaigns across multiple channels.

Responsibilities

Your work will include the following responsibilities:

• Manage end-to-end paid media campaigns across various channels (social, direct to publisher, SEM, emerging, traditional, and programmatic) ensuring alignment with overall marketing and campaign strategies.
• Develop and implement new media campaigns as needed, including planning, creative development and execution.
• Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources to increase return on investment.
• Coordinate invoices and collaborate with finance and accounting teams to reconcile as needed.
• Support media planning and buying across various platforms, adapting to evolving business needs.
• Develop strategic, omni-channel integrated marketing campaigns that connect business objectives, audience insights, messaging and media execution.
• Lead comprehensive paid media strategy across lines of business (B2B/B2C) and target audiences that align with overall business goals.
• Ensure seamless integration of media campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
• Stay current with industry trends, technologies, and best practices in paid media advertising, continuously adapting strategies to leverage new opportunities and provide best practices to the wider team.
• Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize effectiveness.
• Implement and manage tracking mechanisms and measure results using analytics tools.
• Prepare holistic data storytelling and campaign reporting, including recommendations for business partners and stakeholders.

Qualifications

The following qualifications are required:

• 5-7 years paid media experience required, with at least 2+ years’ experience leading media strategies for large corporate brands.
• Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience).
• Comprehensive knowledge of media planning, buying, campaign management, optimization techniques, and budget management.
• Strong proficiency in analytics tools, conversion tracking, tagging, and attribution.
• Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in media performance.
• Exceptional written and verbal communicator with strong attention to detail.

Skills

The following skills are necessary for success in this role:

• Strong strategic marketing experience, with the ability to develop integrated marketing plans across paid, earned and owned channels.
• Proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
• Familiarity with data visualization tools, marketing automation, CRM, web analytics, and other associated measurement tools.
• Ability to work independently as well as collaboratively in a team setting.
• Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
• Experience in developing processes and working closely with cross-functional teams.
• Proven track record of launching large projects successfully through project management and process creation.
• Familiarity and experience with website development and content management systems.
• Ability to build rapport to influence decisions at all levels.

Pay

This position has an annualized market-based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.

Schedule

This is a full-time position.