Paid Media Strategist

Position Responsibilities

• Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms.
• Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly performance goals.
• Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality, conversion rates, return on ad spend (ROAS), and overall account performance.
• Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations to drive continuous improvement.
• Conduct competitive and market research to identify opportunities, emerging trends, and strategic advantages for clients.
• Manage a portfolio of multiple client accounts, ensuring consistent performance, timely execution, and a high level of service.
• Communicate campaign results, strategic recommendations, and performance insights clearly to clients and internal teams.
• Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and client objectives.
• Mentor and support junior team members through training, guidance, and knowledge sharing.

Requirements

• 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, LSA, display, OTT, etc.).
• Deep understanding of lead generation funnels and conversion optimization.
• Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting.
• Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.).
• Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams.
• Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational abilities.
• Able to multitask and manage multiple projects simultaneously.
• Team player with a positive attitude and willingness to learn and grow.

Benefits

• Total compensation includes a base salary of $60,000 to $70,000, the potential for quarterly bonuses, plus benefits.
• Remote-first culture with flexible work options.
• Performance-based bonuses to reward excellence.
• Medical, Dental, Vision, and Life Insurance.
• 401(k) matching to help you plan for your future.
• 6 weeks of paid parental leave for new parents.
• $2,000 annual tuition reimbursement for continued education.
• Wellness stipend to support your health and fitness.
• Monthly data stipend to support your remote work environment.
• Paid vacation and sick time off for work-life balance.
• 11 paid holidays to enjoy throughout the year.
• Paid days for a Cause to give back to your community.
• Paid birthday holiday to celebrate your special day.
• Comprehensive Employee Assistance Program for personal support.
• Leadership and career advancement opportunities.
• Anniversary rewards to celebrate milestones.