Media Strategist, Paid Media Planning

About the role

Develop and execute game-changing media strategies that tie engagement to the bottom line. As Media Strategist, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between).

Responsibilities

• Develop and implement digital and traditional advertising strategies across clients.
• Translate client business goals into cohesive media strategies and specific KPIs, and manage large scale, multi-channel media campaigns.
• Oversee day-to-day execution of media campaigns, including managing budgets and pacing, working with team members and external vendors to optimize campaigns, and generating client-facing insights and recommendations.
• Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performing.
• Work collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
• Stay updated with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects.

Requirements

• 2-4 years experience in cross-channel media planning, with a focus on digital media.
• Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals.
• Understanding of digital and/or traditional media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used.
• Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you.

Qualifications

• Shared passion and curiosity for delivering change, including comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
• A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
• Humble in victory, constructive in defeat.

Skills

• Strategic thinking and creativity.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in digital and traditional media strategy, planning, campaign management, and analysis reporting.

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,000 annually in professional development funds
• Competitive health, dental, and vision insurance
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility

Pay

The salary range for this position is $68,250-$83,000; compensation will be commensurate with experience.

Schedule

We approach in-office working with a hybrid model. On-site presence is strongly encouraged on Tuesdays and Wednesdays for US staff who are within commuting distance of the BK or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person.