Strategist, Paid Media
About the role
Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media and employing over 1,200 people. We unite media and measurement to eliminate waste and deliver measurable results. Our proprietary technology, Bliss Point by Tinuiti, helps clients understand and capitalize on growth opportunities. We support 100% remote work for this role.
Responsibilities
- Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social).
- Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client.
- Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.
- Effectively prioritize efforts to focus on delivering on the most important things.
- Tracks and reports on campaign results, data analysis, and participates in weekly client calls.
- Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews.
- Effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact.
- Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.
Requirements
- 5+ years of related paid media work experience.
- Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads.
- Hands-on experience in managing monthly campaign budgets from $60k+
- E-commerce experience a plus.
- Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products.
- Google Ads and Facebook Blueprint certification a plus.
- Experience working in Google Analytics.
- Client management experience.
- Agency experience a plus.
Qualifications
- May require client travel for quarterly business reviews or new business pitches.
Skills
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Proficiency in Google Ads, Facebook Blueprint, and Google Analytics.
Benefits
- Unlimited PTO
- On-site and remote work options
- 20 paid holidays
- Medical, Dental, Vision, Life & Disability insurance
- Flexible spending accounts
- Retirement match up to 4%
- Health and wellness perks
- Parental leave for birthing parents (16 weeks with 100% pay)
- Learning and development opportunities
Pay
Hiring salary range for this role is $80,000 - $95,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.
Schedule
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.