Paid Media Strategist

Responsibilities

• Develop audience growth strategies across Instagram, TikTok, and other relevant platforms
• Define content themes and positioning for a standout social brand
• Advisory on Reels and short-form video content strategy
• Recommend community-building and audience engagement approaches
• Provide high-level paid media recommendations (Meta and other relevant platforms)
• Guide audience targeting, growth opportunities, and performance optimization
• Translate strategy into actionable insights for the client

Requirements

• Proven experience growing creator accounts or media brands on Instagram, TikTok, and Meta
• Strong understanding of Reels, short-form video, and social content strategy
• Experience with audience targeting, segmentation, and paid media strategy
• Familiarity with entertainment, film, or creator-focused campaigns is preferred
• Able to work independently in a freelance capacity, providing strategic guidance rather than day-to-day execution
• Excellent communication and presentation skills