Paid Media Strategist
Randstad Digital Americas · Edison, NJ · 4 wk ago
MarketingFull-time
Telecommute • Permanent
Responsibilities
As a Paid Media Strategist at LTM Interactive you will lead the development and execution of data-driven audience-focused media strategies across programmatic, search, social and emerging digital channels. You will collaborate with global teams to manage multi-million-dollar budgets, optimize campaign performance and deliver measurable business outcomes for clients. You will also play a key role in transitioning and scaling in-house media operations, standardizing workflows and driving personalization at scale through advanced analytics and marketing technologies.
Qualifications
- Bachelor's degree
Skills
- Google Analytics
- HTML/HTML5
- Qlik Sense
- Strong analytical skills
- Programmatic advertising
- Advanced analytics
- Audience targeting
- Budgets
- CDPs
- Design Thinking
- Digital marketing
- Digital marketing platforms
- Digital media
- DSPs
- Innovation
- Campaign
- Clean Rooms
- Marketing
- Campaign performance
- Campaign measurement
- Marketing technologies
- Media planning
- Media strategies
- Attribution modeling
- Paid Media
- Workflows
Benefits
- Medical insurance
- Prescription coverage
- Dental insurance
- Vision insurance
- AD&D insurance
- Life insurance
- Short-term disability
- 401K plan
Pay
$140 - $150 per year
Schedule
8am to 4pm