Paid Media Strategist

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: Position Description (maybe About the role). Responsibilities listed. Requirements listed. Benefits listed. Hours And Compensation includes schedule and pay info (full-time salaried, minimum 40 hours per week, salary commensurate with experience). Since salary is "commensurate with experience" which is placeholder, we should NOT create Pay section if it's just that phrase. However we have schedule info: "Full-time salaried Minimum 40 hours per week (8 a.m. - 5 p.m., Monday - Friday) An occasional weekend/after hours event may be requested". That's schedule specifics. So we can include Schedule section with that info. Pay section should be omitted because only "salary commensurate with experience" which is placeholder. Benefits section we have list. About the role: we have introductory paragraph about role and values. Could be "About the role" or maybe "Position Description". We'll use About the role heading. Also maybe "Qualifications" separate from Requirements? The posting has Requirements section; we can treat that as Requirements. Could also have Skills but not separate. We'll include About the role, Responsibilities, Requirements, Benefits, Schedule. Ensure we don't repeat job title. Use

for each. Use

• for lists. Use

  for prose. We need to preserve all substantive information, not invent. Remove boilerplate like values description? The values paragraph is part of About the role? It's about company values; we can keep as prose under About the role. Also remove duplicated lines, cookie/navigation etc. Not present. Let's craft:

  About the role

  Freestyle Creative is seeking an experienced Paid Digital Media Strategist to further develop and execute strategic, paid digital (and possibly also traditional) media plans, while managing and optimizing data. The agency values H.E.A.R.T. culture, fostering a great work environment, collaboration, team-building, and strong client relationships. The Media Strategist position involves managing client digital and traditional media campaigns, leading data analysis and reporting, ensuring campaign tracking components are set, setting specific objectives for cohesive media strategy, and requiring prior/current experience at a marketing firm running traditional and digital campaigns and representing client campaign case studies.

  But we need to preserve all substantive info; we can't summarize away detail. However we can condense but must preserve details. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." That means we should not omit details, but we can rephrase? Probably we should keep the details as is, but we can format into paragraphs/lists. We need to keep the specifics: list of platforms, responsibilities, etc. Thus we need to include the responsibilities list exactly as given (maybe as bullet points). Similarly requirements list. Let's extract responsibilities block: Responsibilities Media Advertising: The candidate will be responsible for the management and execution of both digital and traditional media campaigns. Platforms used for digital media advertising purposes include:Google Ads; Campaign, Ad Groups, Keywords, Text Ads, and Conversions set up and managementSocial Media Ads; Campaign, Ad Sets, Pixel set up and management Programmatic Ads; Video, CTV, Display, Retargeting, and Native campaign set up and management Monitoring, optimizing and reporting on key performance indicatorsCampaign ManagementReporting and Analysis; Frequency of reports developed as described in contracts, required meeting attendance and presentations to clients on campaign performance, and management of tools for campaign monitoring (ex. Google Analytics, Facebook Business Manager, Google Ads, Hubspot, Mailchimp, StackAdapt, Grow, TapClicks etc.)Internal Communication; Frequent touch points with the accounts and creative team to discuss campaign needs, new trends, and/or platform updates. External Communication; Aside from client meetings, the candidate may need to facilitate communication with clients for various needs Business Development; The candidate will work with the Director of Account Service to prepare strategic marketing plans and proposals for clients and potential clients regarding traditional/digital marketing and social media.Budgeting and Project ManagementManage billable hours and utilization on projects/campaigns Manage client media budgets on a project and/or annual basisAssist in preparing client invoices, proposals, and marketing/media planningAudit client billing and media billing sheets on a regular basis We need to split into sensible bullet points. But we must preserve all info; we can break into bullet points each covering a topic. That's okay. Similarly Requirements block: Requirements: Minimum 5+ years of professional industry-related experience in marketing, advertising or business related field Proven work experience as a lead Media Strategist and Media Buyer (various platforms/channels/mediums) Client-facing experience contributing to and/or leading meetings, fielding questions centered around multiple media services, and pitching new strategiesSuccessful management of medium and large scale campaigns (i.e. budget, mixed media, various creative elements)Campaign experience on local, statewide, regional and national level Bonus Points Digital AND traditional Media Buying ExperienceTelevision; Schedule development of desired programs, program rate negotiations, traffic coordination with stations to air commercials during desired flights, handling of makegoods, and building relationships with station representatives Out-of-Home; Schedule development, location selection and placement, rate negotiations, and building relationships with vendor representativesOther mediums may arise based on client needs and campaignsSample digital and/or traditional media plan inclusive of campaign activation strategies for tracking successCase studies documenting proven results from previous campaignsSupporting evidence of medium and large scale client campaignsClient success stories We need to preserve all that. Benefits list: Benefits Of Working At Freestyle Include Flexible, hybrid remote work setup401k 4% match after one year of employmentComprehensive health benefits (medical, vision, dental)Competitive paid time off and paid holidaysMonthly team buildingFamily leaveShort-term disability and life insuranceEmployee assistance programProfit sharing opportunities after one year of employmentProfessional development budgetContinual learning and industry networking opportunitiesTeam community service and volunteer opportunities We need to split into bullet points. Schedule info: Hours And Compensation Full-time salariedMinimum 40 hours per week (8 a.m. - 5 p.m., Monday - Friday)An occasional weekend/after hours event may be requested and/or required for clients and/or networking opportunitiesSalary commensurate with experience We'll put schedule: Full-time salaried, Minimum 40 hours per week (8 a.m. - 5 p.m., Monday - Friday), Occasional weekend/after hours events may be requested. We should not include Pay section because salary is placeholder. Now About the role: we need to include the introductory paragraph before Position Description: "Are you a digital marketing professional..." etc. Also the values paragraph. Also "Position Description Our Media Strategist position involves..." We'll combine into prose. Let's craft About the role section with multiple paragraphs maybe. We must not repeat job title. Not include "Job ID". Good. Now produce HTML. We'll need to escape any special characters? Not needed. Let's write:

  About the role

  Are you a digital marketing professional with a minimum of 3-5 years of experience? Does your background include results-based campaigns with mixed media strategies, data analysis, and user journey acquisitions? If so, you are in the right spot. Freestyle Creative is seeking an experienced Paid Digital Media Strategist to further develop and execute strategic, paid digital (and possibly also traditional) media plans, while managing and optimizing data.

  Our Values: We are an agency built on very strong core values. Our agency has H.E.A.R.T. (but we’ll leave it up to your research skills to find out what those letters represent). Culture is something we take to heart, and we make it a point to foster a great work environment, collaborate with teammates, and have team-building on a frequent basis. It’s important that we know one another and build our chemistry. Our clients are awesome, and they trust us to be stewards of their business, not just the brand.

  Position Description: Our Media Strategist position involves a variety of responsibilities, including managing client digital and traditional media campaigns, leading the charge on data analysis and reporting, and ensuring campaign tracking components are set in place. You’ll be responsible for setting specific objectives to develop a cohesive and successful media strategy for our clients. We are seeking a positive, talented, adaptable, highly-motivated, and strategic teammate with a strong work ethic. A qualified candidate for this position must have prior and/or current experience at a marketing firm, running traditional and digital campaigns, and representation of client campaign case studies.

  Then Responsibilities:

  Responsibilities

  • Media Advertising: Manage and execute both digital and traditional media campaigns. Platforms used for digital media advertising include:
    • Google Ads – Campaign, Ad Groups, Keywords, Text Ads, and Conversions setup and management
    • Social Media Ads – Campaign, Ad Sets, Pixel setup and management
    • Programmatic Ads – Video, CTV, Display, Retargeting, and Native campaign setup and management
  • Monitoring, optimizing, and reporting on key performance indicators.
  • Campaign Management.
  • Reporting and Analysis: Develop reports as described in contracts, attend required meetings, present campaign performance to clients, and manage monitoring tools (e.g., Google Analytics, Facebook Business Manager, Google Ads, Hubspot, Mailchimp, StackAdapt, Grow, TapClicks).
  • Internal Communication: Frequent touch points with accounts and creative teams to discuss campaign needs, new trends, and platform updates.
  • External Communication: Facilitate communication with clients for various needs outside of client meetings.
  • Business Development: Work with the Director of Account Service to prepare strategic marketing plans and proposals for clients and potential clients regarding traditional/digital marketing and social media.
  • Budgeting and Project Management:
    • Manage billable hours and utilization on projects/campaigns.
    • Manage client media budgets on a project and/or annual basis.
    • Assist in preparing client invoices, proposals, and marketing/media planning.
    • Audit client billing and media billing sheets regularly.
  Requirements:

  Requirements

  • Minimum 5+ years of professional industry-related experience in marketing, advertising, or business-related field.
  • Proven work experience as a lead Media Strategist and Media Buyer across various platforms/channels/mediums.
  • Client-facing experience contributing to and/or leading meetings, fielding questions about multiple media services, and pitching new strategies.
  • Successful management of medium and large scale campaigns (budget, mixed media, various creative elements).
  • Campaign experience on local, statewide, regional, and national levels.
  • Bonus Points:
    • Digital AND traditional Media Buying Experience.
    • Television: Schedule development of desired programs, program rate negotiations, traffic coordination with stations to air commercials during desired flights, handling of makegoods, and building relationships with station representatives.
    • Out-of-Home: Schedule development, location selection and placement, rate negotiations, and building relationships with vendor representatives.
    • Other mediums may arise based on client needs and campaigns.
    • Sample digital and/or traditional media plan inclusive of campaign activation strategies for tracking success.
    • Case studies documenting proven results from previous campaigns.
    • Supporting evidence of medium and large scale client campaigns.
    • Client success stories.
  Benefits:

  Benefits

  • Flexible, hybrid remote work setup.
  • 401k 4% match after one year of employment.
  • Comprehensive health benefits (medical, vision, dental).
  • Competitive paid time off and paid holidays.