Paid Media Sr. Strategist, Client Experience

About the role

The Paid Media Sr. Strategist is responsible for managing complex, enterprise-level accounts, focusing on Paid Media advertising. This role requires a deep understanding of campaign development and optimization processes, particularly in large-scale accounts. The ideal candidate should have extensive experience in multiple campaign types and possess strong analytical and communication skills.

Responsibilities

• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g., GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

• 4-5 years of digital marketing experience, with 3+ years in an agency setting
• Minimum 4 years of hands-on experience with Search Engine Marketing, specifically in campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
• Other skills required: Strong written and verbal communication skills, strong organizational and project management skills, self-motivated individual with a strong desire to succeed, excellent interpersonal skills, strong work ethic and ability to learn quickly and independently

Key Performance Indicators (KPIs)

• $13.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 4-6 Accounts (complex/large accounts in the top 100 of the agency)

Most Important Things (MITs)

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication