Paid Media Strategist

About the role

At Upgrow, we hire strategists who solve growth problems. As a boutique performance marketing agency based in San Diego, we help ambitious B2B SaaS and technology companies grow through Google Ads, LinkedIn Ads, SEO/AEO, analytics, and conversion optimization. This role is not a campaign management position—you’ll become the trusted growth advisor for a portfolio of B2B clients, partnering directly with founders, CMOs, and marketing leaders to solve complex acquisition challenges. You’ll own strategy, guide execution, and measure success by business outcomes, not clicks and impressions.

You’ll work alongside a team of specialists who support campaign implementation, allowing you to focus on higher-value thinking, experimentation, client leadership, and performance.

Responsibilities

• Growth Strategy: Develop acquisition strategies that align with pipeline and revenue goals. Identify new opportunities, challenge assumptions, and continually improve account performance.
• Client Leadership: Become the primary strategic partner for 5–8 clients. Lead meetings, communicate insights clearly, and build long-term trusted relationships.
• Performance: Work closely with our Paid Media Specialists to ensure campaigns are executed to a high standard. Jump into accounts when needed to troubleshoot, QA, or solve complex problems.
• Continuous Improvement: Use AI thoughtfully to improve research, analysis, reporting, QA, and strategic thinking. Share ideas that improve how our agency works—not just your own accounts.

Requirements

• 3+ years managing Google Ads campaigns
• Experience leading strategy for B2B lead generation campaigns
• Strong communication and presentation skills
• Analytical mindset with the ability to turn data into decisions
• Experience managing multiple clients or business stakeholders

Nice to have

• LinkedIn Ads, Meta Ads, Reddit Ads, Programmatic Ads, or equivalent
• Agency experience
• B2B SaaS or technology experience
• Experience with tracking, analytics, or conversion optimization

Skills

The people who thrive at Upgrow are naturally curious, highly accountable, and genuinely care about doing exceptional work. You:

• Enjoy solving difficult marketing problems
• Communicate confidently with clients
• Take ownership instead of waiting for direction
• Continuously look for ways to improve yourself, your clients, and the team around you

Benefits

• 401(k) with 4% company match ($3,000+)
• Subsidized health, dental, and vision premiums
• Unlimited PTO
• Life insurance

Pay

• Base Salary: $75,000–$85,000
• Performance Bonus: $5,000+ annually based on client retention, account growth, and client satisfaction