Sr. Marketing Manager, Weekly Reasons Consumer Strategy

About the role

The pay range is $95,000.00 - $171,000.00. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Core Responsibilities

• Partner with the Director to define and evolve the Weekly Reasons consumer and story strategy.
• Develop a clear weekly point of view that connects consumer mindset, cultural signals, business priorities, seasonal moments, category strategies, and performance insights.
• Own the consumer and cultural lens within the Weekly Reasons operating model, ensuring plans are grounded in what consumers need, feel, value, and respond to.
• Translate insights into ideas-led planning, strategic briefs, and cross-channel direction that connect Routine and Discovery within one Weekly Reasons system.
• Identify timely, differentiated, and culturally relevant story opportunities that strengthen Target’s relevance and weekly consumer connection.
• Partner across Marketing, Creative, Digital, Social, Media, Loyalty, Roundel, Merchandising, Enterprise Insights, and other cross-functional teams to build alignment around a shared Weekly Reasons POV.
• Develop decision-making frameworks for what earns Weekly Reasons support, what level of support is needed, and how stories should flex across channels and consumer needs.
• Translate performance results, consumer response, content learnings, and cultural signals into actionable recommendations that improve Weekly Reasons strategy over time.

About You

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing strategy, brand strategy, consumer insights, cultural strategy, or integrated campaign planning.
• Strong ability to translate consumer insights, business priorities, cultural signals, and performance data into clear marketing strategies, briefs, and recommendations.
• Deep curiosity about consumers, culture, retail, shopping behavior, media, content, and the competitive landscape.
• Strong strategic writing and storytelling skills, with the ability to develop a clear point of view and inspire creative and cross-functional partners.
• Ability to connect dots across fragmented inputs, simplify complexity, and influence decision-making across functions and leadership levels.
• Proven ability to operate with speed, accountability, and sound judgment in a fast-paced, ambiguous environment while managing multiple priorities.
• Strong creative and analytical instincts, with the ability to partner across creative, social, digital, media, merchandising, insights, and other cross-functional teams.

Work Arrangement

This position will operate as a Hybrid/Flex for Your Day for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.