Manager, Consumer Marketing

What You’ll Do

• Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for consumers and businesses.
• Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors.
• Develop highly creative, innovative consideration campaigns, narratives, success stories, thought leadership, industry partnerships across audiences.
• Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships.
• Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.
• Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with our audiences worldwide.
• Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do.
• Lead with Innovation: Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap.

Knowledge, Skills & Abilities

• A deep proficiency in storytelling, with experience translating insights, product information, and data into client-facing marketing presentations.
• Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment.
• Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building.
• Exceptional analytical and problem-solving skills.
• Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills.
• Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense.
• Excellent organizational skills, acute attention to detail, and the ability to handle multiple tasks in a fast-paced and time-sensitive environment.
• Excellent written and verbal skills, and a strong sense of professionalism.
• Ability to effectively plan and manage projects for on-time delivery.
• Demonstrated ability to use data to inform decision making and improve results.
• Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.

Minimum Qualifications

• 10+ years of experience in marketing, including 1+ years manager experience.
• Experience building programs that resonate with business and consumer audiences—especially within Social Media and Technology.
• Experience leading lifestyle and culture-driven activations, with a strong understanding of how to build marketing programs around emerging trends, real-time cultural moments, and the behaviors of next-generation consumers.
• Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.
• Deep passion for the marketing and a forward-looking perspective on marketing technology.

Preferred Qualifications

• Strong cross-functional leadership and stakeholder management skills.
• Data-driven decision maker with strong analytical and strategic thinking.
• Excellent communication and storytelling skills—comfortable as an internal and external spokesperson.
• Experience with digital media, using advertising data to inform strategy.
• Passion for technology, innovation, and empowering creative communities.
• Track record of success in domestic and global marketing or advertising roles, building Agency or Partner facing programs.