Manager, Consumer Marketing

About the role

This high-visibility, high-impact role combines big-picture category vision with scrappy day-to-day execution. You’ll serve as the quarterback for integrated global campaigns, translating insights into compelling storytelling, inspiring cross-functional teams, and empowering regional markets to deliver culturally resonant, business-driving work while maintaining a cohesive global brand vision. The role requires strategic and creative leadership to drive category growth in an omnichannel ecosystem—from digital to ecommerce to retailer. Most importantly, this role embodies Benefit’s purpose of igniting joy—bringing bold, unexpected, and playful energy to everything we do for our consumers, partners, and teams.

Responsibilities

• Support the Director, Global Campaigns in leading cross-functional global departments in developing and executing all Go-to-Market Toolkits—ensuring alignment to strategy, coordinating pre- and post-launch communication, and activating post-launch learnings.
• Partner across functions to connect upstream category, product, and consumer insights with downstream campaign development and market activation.
• Contribute to ensuring global strategies are grounded in business priorities, consumer needs, and market opportunities.
• Drive a more effective and streamlined briefing process by developing clear, insight-led briefs for creative and cross-functional partners, ensuring strong strategic alignment and efficient execution across innovation, core campaigns, and key brand initiatives.
• Lead the development of campaign support tools such as content matrices and messaging frameworks, incorporating market input and cross-functional feedback to guide globally relevant and locally adaptable execution.
• Own creative and cross-functional briefs for innovations and core campaigns—partnering with regional marketing to ensure input and alignment.
• Assist in tracking campaign and launch performance, identifying key learnings, and sharing actionable recommendations to continuously improve future plans, processes, and results.
• Partner closely with global cross-functional teams and local markets to align priorities, gather input, and support execution excellence across regions and channels.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred. Equivalent experience may be accepted.
• 5+ years of experience in global brand, product, or omnichannel marketing (beauty or CPG experience strongly preferred).
• Experience delivering integrated campaigns across multiple channels.
• Knowledge of influencer and earned media strategies, with experience partnering with PR and digital teams.
• Strong pulse on the beauty industry—staying ahead of what leading brands, influencers, and cultural voices are talking about (especially on TikTok and other key platforms).
• Experience with retail and trade marketing, ensuring in-store and retailer channels are fully leveraged.

Schedule

Onsite presence required at Benefit HQ 3x per week.

Pay

The target salary range for this position is $90,000–$138,000 annually. The actual salary offered is based on market location and will depend on factors such as years of relevant experience, certifications, and geographic location.

This position is eligible to earn an annual bonus.

Benefits

• Comprehensive health, dental, and vision plans.
• 401(k) plan with employer matching.
• Various paid time off programs.
• Employee discounts/perks.
• Life insurance.
• Disability insurance.
• Flexible spending accounts.

Contract type: Permanent.