Manager, Consumer Marketing

What You’ll Do

Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for consumers and businesses.

“Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors. Develop highly creative, innovative consideration campaigns, narratives, success stories, thought leadership, industry partnerships across audiences. Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships.

Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.

Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with our audiences worldwide.

Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do.

Lead with Innovation: Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap.

Knowledge, Skills & Abilities

• A deep proficiency in storytelling, with experience translating insights, product information, and data into client-facing marketing presentations.
• Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment.
• Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building.
• Exceptional analytical and problem-solving skills.
• Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills.
• Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense.
• Excellent organizational skills, acute attention to detail, and the ability to handle multiple tasks in a fast-paced and time-sensitive environment.
• Excellent written and verbal skills, and a strong sense of professionalism.
• Ability to effectively plan and manage projects for on-time delivery.
• Demonstrated ability to use data to inform decision making and improve results.
• Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.

Minimum Qualifications

• 10+ years of experience in marketing, including 1+ years manager experience.
• Experience building programs that resonate with business and consumer audiences—especially within Social Media and Technology.
• Experience leading lifestyle and culture-driven activations, with a strong understanding of how to build marketing programs around emerging trends, real-time cultural moments, and the behaviors of next-generation consumers.
• Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.
• Deep passion for the marketing and a forward-looking perspective on marketing technology.

Preferred Qualifications

• Strong cross-functional leadership and stakeholder management skills.
• Data-driven decision maker with strong analytical and strategic thinking.
• Excellent communication and storytelling skills—comfortable as an internal and external spokesperson.
• Experience with digital media, using advertising data to inform strategy.
• Passion for technology, innovation, and empowering creative communities.
• Track record of success in domestic and global marketing or advertising roles, building Agency or Partner facing programs.