Manager, Marketing - Consumer Insights

About the role

Tropicana Brands Group is a $3B startup formed in 2022 as a joint venture between PAI Partners and PepsiCo, aiming to revolutionize the beverage category. Our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica. With over 76 years of global leadership in the orange juice category, we’re committed to preserving this legacy while driving innovation in fresh and chilled beverages.

The brand marketing team drives brand awareness, customer engagement, and sales growth, focusing on growing market share, improving consumer loyalty, and driving profitability through deep understanding of consumer needs, trends, and behaviors.

We are seeking a Manager, Consumer Insights to serve as a strategic thought partner and trusted advisor to cross-functional teams across Marketing, Innovation, and Sales. This role will shape the consumer insights learning agenda and execute strategic, actionable research to influence key business decisions. This individual contributor role operates in a hybrid environment, with 3 days per week in the downtown Chicago office.

Responsibilities

• Lead portfolio brand equity tracking – serve as point person for ongoing brand equity tracking for TBG brands and competition, combining data to uncover shifts in consumer sentiment.
• Support insights learning agendas – develop and activate consumer learning plans to address TBG’s most important knowledge gaps, leveraging internal resources and external partners.
• Monitor consumer & market trends – continuously identify consumer and cultural trends impacting our categories and determine implications for brands and innovation (e.g., shifting preferences, emerging flavors, packaging, claims, health and wellness behaviors).
• Impact through insights reporting & storytelling – create high-impact reports, presentations, and narratives that communicate strategic opportunities to diverse stakeholders.
• Manage external partners – effectively collaborate with research agencies and uphold high standards of execution and delivery.

Requirements

• Bachelor's degree in Marketing, Marketing Research, Data Science, Psychology, Business, or related field.
• 5+ years of experience in consumer insights, market research, or related fields within the CPG industry; in-house consumer insights team experience required.
• Food or beverage industry experience preferred.
• Strong knowledge of quantitative research methods, including custom surveys, DIY research platforms, brand equity tracking, and panel data analysis; qualitative research experience a plus.
• Experience with syndicated consumer and market data platforms (e.g., Circana, Nielsen, Numerator, or similar tools).
• Ability to synthesize multiple data sources and communicate recommendations to influence business decisions.
• Strong planning and organization skills, with the ability to manage multiple priorities simultaneously.
• Independent self-starter comfortable with ambiguity and new projects.
• Demonstrated ability to collaborate with cross-functional teams.
• Must be legally authorized to work in the United States without employer sponsorship now or in the future.
• Must be located in the Chicago, IL area or willing to relocate for the duration of employment.
• Willingness to adapt to a hybrid work environment (3 days in-office).

Benefits

• Comprehensive benefits package including medical, dental, vision, company-provided life, STD, and LTD insurance.
• Voluntary coverages including life, accident, hospital, and critical illness insurance.
• 401(k) plan.

Pay

The salary range for this position is $88,000 - $120,000 annually.

Schedule

Hybrid work environment with 3 days per week in the downtown Chicago office.