Sr. Marketing Manager, Product-Led Growth, Legal & Insurance

Responsibilities

• Own top-of-funnel growth by driving qualified signups through various marketing channels
• Design and execute user onboarding programs to accelerate time to first value
• Enhance product usage through targeted campaigns and identify user drop-off points to boost engagement
• Translate product usage insights into revenue through defined PQLs and expansion strategies
• Oversee the complete customer lifecycle strategy from acquisition to retention
• Instrument and analyze the full PLG funnel, maintaining a steady experiment cadence to optimize results
• Collaborate with cross-functional teams to ensure data-driven inputs shape the product roadmap and marketing efforts
• Support positioning and messaging development with clear user-facing communications

Qualifications

• 5-8+ years of B2B marketing experience, particularly in product-led growth or lifecycle marketing
• Proven track record in managing self-serve funnels with measurable outcome improvements
• Fluency with marketing automation tools like HubSpot or Marketo and product analytics platforms like Pendo or Mixpanel
• Strong analytical skills for defining funnel metrics, conducting experiments, and interpreting results
• Experience partnering with Product teams to inform roadmap decisions and user engagement strategies
• Demonstrated success in establishing PQL motions and Sales/CS collaboration tied to product usage
• Strong cross-functional collaboration skills across various teams including Product, Sales, and Customer Service
• Self-starting mindset with the ability to develop new strategies and processes independently

Benefits

• Health, dental, and vision insurance coverage
• Generous paid time off and holidays
• Flexible work schedules that promote work-life balance
• Professional development opportunities to enhance skills and career growth