Sr. Marketing Manager, Product-Led Growth, Legal & Insurance

About the role

The Sr. Marketing Manager, Product-Led Growth, Legal & Insurance will lead marketing initiatives to drive product adoption and growth within the legal and insurance sectors. This role is responsible for developing and executing marketing strategies that align with the overall business goals.

Responsibilities

• Develop and execute marketing strategies to increase product adoption in the legal and insurance industries.
• Collaborate with product teams to understand customer needs and translate them into marketing campaigns.
• Manage marketing campaigns, including email marketing, social media, and content marketing to drive engagement and conversions.
• Measure campaign performance using analytics tools and adjust strategies accordingly.
• Work closely with sales and customer success teams to ensure marketing efforts are aligned with their objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in a marketing leadership role, preferably in a B2B environment.
• Proven track record of driving growth through marketing initiatives.
• Experience in managing cross-functional teams and collaborating with product, sales, and customer success teams.
• Strong understanding of product-led growth strategies and how to apply them in the legal and insurance sectors.
• Excellent communication and presentation skills.

Qualifications

• Experience with product-led growth methodologies and tools.
• Knowledge of legal and insurance industry trends and challenges.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills to interpret data and make informed decisions.

Skills

• Strategic thinking and problem-solving skills.
• Effective communication and interpersonal skills.
• Proficiency in CRM and marketing automation tools.
• Experience with SEO, SEM, and content marketing.

Benefits

This position offers competitive compensation, comprehensive benefits package, and opportunities for professional development.

Pay

Competitive salary based on experience and qualifications.

Schedule

Full-time remote position.