Sr. Marketing Manager, Growth & Acquisition

About the Role

We are seeking a Sr. Manager, Growth & Acquisition to architect and execute the overarching vision of our Paid Media program. This is not a "hands-off" management role. While you will lead a team of specialists, you remain a primary architect of our full-funnel strategy and the lead strategist for our overall digital scaling efforts. The ideal candidate understands how to bridge the gap between high-level brand awareness and granular performance conversion, moving beyond individual channels to view growth through a holistic, omnichannel lens. You will be the primary owner of our conversion ecosystem and the leader responsible for growing our full-funnel efforts within the Google ecosystem and beyond. You will collaborate with cross-functional teams to deliver impactful creatives and content that elevate Rack Room Shoes' presence online while maintaining a relentless focus on efficiency-led growth and technical excellence.

Responsibilities

• Omnichannel Strategy & Google Leadership: Serve as the primary architect and lead executioner for the Google ecosystem. Drive the full-funnel strategy ensuring Google operations are optimized for both brand elevation and granular conversion.
• Social Synergy & Discovery Alignment: Partner closely with the Sr. Manager of Social to bridge the gap between Social discovery and Search intent. Coordinate budget and messaging to ensure that high-performing social creative is fueling search volume and that remarketing loops are closed across both ecosystems.
• Organic & Paid Search Integration (SEO): Collaborate with the Sr. Manager of SEO to lead our GEO (Generative Engine Optimization) transition. Ensure paid keyword targeting and organic content strategies are unified, maximizing our total SERP dominance and ensuring a cohesive "One-Search" approach.
• Affiliate & Partner Performance Loop: Work with the Affiliate Manager to align high-intent partner traffic with our performance media funnels. Leverage affiliate-driven insights to optimize paid landing pages, and amplify top-performing affiliate content through paid channels where appropriate.
• Unified Budget & Efficiency Management: Own and optimize the Paid Media budget with a focus on Google, while maintaining real-time visibility into how spend shifts impact other channels. Lead the discussion on cross-channel attribution to ensure we are scaling into the most efficient levers across the entire mix.
• Strategic Testing & Roadmapping: Lead the testing lifecycle for the Google channel while sharing "cross-functional learnings" with other channel leads. Design experiments that test the "halo effect" of one channel on another, moving beyond silos to find holistic scaling opportunities.
• Platform & Execution Excellence: Ensure the hands-on integrity of the Google/Bing account, meeting technical best practices while mentoring your team on execution.
• Full-Funnel Reporting & Business Outcomes: Standardize KPI dashboards that provide real-time visibility into full-funnel health. Translate complex metrics into clear business outcomes, highlighting for leadership how collaboration across Search, Social, and Affiliate is driving total efficiency-led growth.
• New Opportunity Scoping: In partnership with our Social & Affiliate leads, develop and grow our CTV/OTT/Influencer efforts.

Requirements

• Hands-on expert with proven ability to build and optimize complex media structures from scratch.
• Deep expertise in "Full-Funnel" mechanics—how Top-of-Funnel feeds Bottom-of-Funnel.
• Full mastery of the Google ecosystem, including dynamic budget shifting to protect overall efficiency.
• Expert in Excel (pivot tables, advanced formulas, and data visualization) to manipulate large datasets and uncover insights.
• Thrives on technical execution and strategic mentorship.
• 5+ years in Digital Media; agency experience a plus.
• Experience using 3rd party tools for reporting (e.g., Google Analytics, Adobe, Excel).
• Experience using 3rd party tools for product feed management.
• Retail experience a plus.
• B.S/B.A in Advertising, Communications, Journalism, or Marketing.

Physical Demands

This position is primarily sedentary. Applicants, with or without accommodations, must be able to sit for extended periods, as well as occasionally stand and walk. The role requires reaching, grasping, and possessing fine motor skills for typing. Additionally, candidates should be able to lift light objects, such as files, bend or stoop to access lower drawers, and have good near vision for computer work.

Work Environment

This position is located in Charlotte, NC, and the candidate must be willing to relocate if not already in the Charlotte Metro area. The role is primarily office-based.

Pay

$110,000.00 - $118,000.00 annually.

About the Company

Rack Room Shoes is a family footwear retailer offering great shoes for men, women, and children in comfort, dress, casual, and athletic categories. The company provides a wide selection of nationally recognized brands known for their quality, as well as exclusive private brands that deliver outstanding value and style.