Sr. Marketing Generalist

About the role

OB Hospitalist Group (OBHG), the nation's leading provider of specialized obstetric hospitalist services, is seeking an experienced Senior Marketing Generalist to focus on Business Development & Partnerships. This role supports strategic growth initiatives and strengthens relationships with hospital partners nationwide.

Responsibilities

• Collaborate with Business Development and Operations leaders to develop marketing strategies that support customer acquisition, retention, and expansion.
• Create and maintain sales and partner-facing marketing materials, presentations, and communications.
• Serve as a strategic marketing partner to business development teams, helping strengthen relationships with current and prospective hospital partners.
• Ensure all partner-facing messaging aligns with OBHG's brand standards and strategic objectives.
• Write, edit, proofread, and manage compelling content across multiple channels, including case studies, website content, sales collateral, brochures, partner communications, and email campaigns.
• Conduct interviews with hospital partners and internal stakeholders to develop authentic stories and insights.
• Coordinate with external creative partners, writers, designers, and videographers as needed.
• Develop and execute digital marketing campaigns supporting business development and hospital partner engagement.
• Manage and update website content to ensure accuracy, relevance, and alignment with business objectives.
• Monitor campaign performance and engagement metrics, providing recommendations for optimization.
• Support marketing efforts related to conferences, trade shows, webinars, and industry events.
• Aid in video content creation and editing to enhance partner communications and marketing initiatives.
• Stay informed on healthcare marketing trends, competitive insights, and industry best practices.
• Support reporting, analytics, database management, and ongoing maintenance of marketing assets.
• Recommend enhancements to marketing strategies based on data, market conditions, and partner feedback.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 5–10 years of professional marketing experience, preferably supporting business development, partnerships, account management, or client-facing teams.
• Exceptional professional writing, editing, and communication skills.
• Strong project management, organization, and prioritization skills.
• Prioritize producing high-quality work.
• Experience supporting digital marketing campaigns and website content management.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).