Marketing Generalist

About the role

APCON, an industry leader in network visibility and security solutions, provides an unparalleled level of confidence to enterprise and midsize businesses seeking network insights for enhanced investigation, threat detection and response. Our customers include Fortune 1000 companies to midsize organizations as well as government and defense agencies. Organizations in over 40 countries depend on APCON solutions.

What You Will Do

• Execute marketing activities across advertising, branding, events, and digital channels
• Cook up tradeshow logistics, booth materials, shipping, collateral, and onsite support
• Draft and distribute press releases and product announcements
• Social media planning, posting, and monitoring
• Maintain marketing calendars, timelines, and project tracking
• Cook up with vendors for printing, promotional items, and event materials
• Ensure brand consistency across all materials and channels

What You Bring

• Three or more years of marketing experience in a technology or related industry
• Experience supporting advertising, branding, events, and digital marketing
• Strong writing skills for press releases and marketing content
• Able to work on-site in Plano, Texas
• Valid driver license and able to travel up to 10 percent
• Able to work in a direct, fast-paced environment with shifting priorities
• Comfortable asking clarifying questions and acknowledging when additional information is needed
• Able to take feedback, adjust quickly, and maintain accuracy under pressure

Core Competencies

• Strong interpersonal skills; able to communicate professionally across the organization
• Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
• Proficient in Microsoft Office Suite
• Able to maintain a high level of confidentiality and professionalism
• Strong attention to detail and exceptional customer support
• Must be able to work independently and as a team member
• Able to prioritize and be flexible in a fast-paced environment

Qualifications

• Bachelor’s degree in marketing or related field or equivalent combination of education and experience preferred.

Benefits

• Employee-only medical and dental coverage fully paid on our base plan
• Additional plan option available with cost sharing
• Medical, dental, and vision coverage available for dependents with cost sharing
• Company-paid short- and long-term disability
• Flexible spending accounts
• Generous paid time off that supports employee well-being
• 401(k) plan with a company match to support long-term financial security
• Professional development program
• Volunteer time off and employee assistance plan

Pay

N/A

Schedule

N/A