Marketing Generalist

What You'll Do

• Email, SMS & Marketing Automation
• Build, schedule, test, and send email, SMS, and site pop-up campaigns in Klaviyo
• Use AI tools to design, draft, and automate email and marketing workflows that increase output and efficiency
• Own list segmentation, A/B testing, and performance tracking to continuously improve results
• Develop and maintain automated flows (welcome, abandoned cart, post-purchase, etc.)
• Content Production & Volume
• Drive a high volume of on-brand content across email, social, and e-commerce channels
• Adapt, resize, and format creative assets for marketing, e-commerce, and paid campaigns
• Use established templates, brand guidelines, and AI-assisted tools to produce collateral quickly and consistently
• Manage and maintain the digital image library, ensuring assets are uploaded, tagged, and organized
• Social Media
• Help manage Farmhouse Pottery's presence across Instagram, Pinterest, YouTube, LinkedIn, TikTok, and Facebook
• Plan, schedule, and post content using the social media calendar
• Support content creation through video and photo capture
• Ensure ongoing community engagement by liking, commenting, and resharing content from other brands and influencers
• Stay current on social trends, formats, and platform updates (Reels, short-form video, social commerce, etc.)
• Assist with influencer coordination and content asset organization
• E-commerce & Cross-Functional Support
• Partner with the e-commerce manager to update and optimize site imagery and creative assets
• Prepare content for home page, product pages, landing pages, and general site updates
• Support programs and initiatives such as loyalty, gift registry, and trade programs
• Collaborate with marketing, e-commerce, and sales teams to keep messaging cohesive across channels

What We're Looking For

• A production mindsetyou measure success by output, consistency, and getting content live
• Comfort and enthusiasm in using AI tools to design, draft, and automate marketing workflows
• A strong design eye and instinct for brand aesthetics (you don't need to be a designer)
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Familiarity with Klaviyo or a similar email/SMS platform
• Experience supporting or managing a business social media account
• Strong written and verbal communication skills with attention to brand voice and tone
• Basic familiarity with Adobe Photoshop, Illustrator, Figma, or Canva or willingness to learn
• Working knowledge of Shopify Plus and Google Suite desired but not required
• Interest in marketing and content creation with a desire to grow professionally and take on increasing responsibility

Benefits

• Comprehensive health, dental, and vision insurance
• Parental Leave policy
• Company paid holidays and PTO
• 401(k) with company matching
• Opportunity to make pottery, plus product discounts
• We participate in E-Verify.