Marketing Generalist

About the role

The role is a Marketing Generalist at VisioLab, an AI-powered self-checkout solution for stadiums, arenas, university canteens, corporate campuses, and more. Founded in 2019 by Tim Niekamp and Iwo Gernemann, VisioLab is headquartered in Osnabrück with a US office in Boston. With 400+ active systems and operations spanning three continents, VisioLab recently closed a Series A round.

Responsibilities

• Coordinate and represent VisioLab at US industry events and trade shows - from prep to presence to follow-up
• Create and manage content that speaks to venue operators, F&B directors, and franchise decision-makers
• Conduct and coordinate case study interviews and turn customer stories into compelling marketing assets
• Run account-based marketing campaigns in close collaboration with Sales and the founders
• Work directly with the founding team to translate strategy into execution on the ground in the US
• Track performance across channels - you know what's working and you cut what isn't

Requirements

• 2-5 years of marketing experience, ideally with exposure to sports, entertainment, hospitality, or venue-based industries
• Strong writing and storytelling instincts - you can make complex tech feel exciting and relevant to a US sports audience
• Hands-on experience across multiple marketing channels - events, content, email, paid, and account based marketing
• A natural feel for the US sports and hospitality market - you understand the culture, the buyers, and the language
• Fluent in modern marketing tools: HubSpot, automation, paid platforms, and analytics
• A bias for action - you ship fast, learn fast, and don't wait for permission
• Comfortable working as a bridge between a European HQ and a US team that's still being built

Qualifications

• Fluent in modern marketing tools: HubSpot, automation, paid platforms, and analytics
• A bias for action - you ship fast, learn fast, and don't wait for permission
• Comfortable working as a bridge between a European HQ and a US team that's still being built

Skills

• Strong writing and storytelling instincts
• Hands-on experience across multiple marketing channels
• A natural feel for the US sports and hospitality market
• Fluent in modern marketing tools
• A bias for action
• Comfortable working as a bridge between a European HQ and a US team that's still being built

Benefits

• Flat structure, direct access to the founding team
• High trust, low politics, fast decisions
• On-site in Boston. We're building the heartbeat of our US team and you should want to be part of it
• Visiting NFL, NBA, and NHL venues is part of the job
• Competitive salary
• HRA health coverage — we contribute toward your health insurance costs
• A product live in some of the world's most iconic venues and a story that's only getting bigger

Pay

• Competitive salary

Schedule

• On-site in Boston

Contact

We are looking forward to your application!