Sr. Manager Trade Marketing

About the role

The Senior Manager, Trade Marketing is a senior leadership role responsible for shaping, operationalizing, and optimizing trade marketing strategies across product portfolios. This role leads a multi-disciplinary team to deliver commercial excellence, drive retailer and distributor engagement, elevate execution quality, and strengthen the competitiveness of PMI U.S. brands across the retail landscape.

Responsibilities

• Develop and execute tactical and operational trade marketing plans across categories to deliver mid-term business objectives and strengthen customer satisfaction, aligned with SG13 expectations for driving functional performance and cross-category consistency.
• Translate portfolio goals into retailer-ready programs that improve visibility, drive trial and conversion, and reinforce brand health across channels.
• Ensure plans reflect compliance, route-to-market complexity, and category-specific regulatory constraints.
• Collaborate closely with Brand, RGM, Sales, Finance, and Insights to shape promotional strategies that balance consumer relevance, customer value, and business ROI.
• Champion alignment between Field Sales and Brand teams to ensure execution feasibility, retail relevance, and strategic clarity.
• Serve as a critical liaison between Trade Marketing, Sales, Brand, RGM, Insights, and Commercial Planning, ensuring that trade strategies support consumer conversion, customer value creation, and sustainable, profitable growth.

Requirements

• Bachelor’s degree required; MBA or relevant advanced degree preferred.
• Extensive experience in Trade Marketing, Consumer Packaged Goods, or commercial roles spanning Sales, Category Management, Shopper, or Brand.
• Proven experience managing multi-category trade portfolios and/or complex promotional environments.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders.
• Strong leadership presence with the ability to guide multifunctional teams and represent Trade Marketing in strategic forums.
• Advanced analytical and problem-solving skills, including the ability to interpret complex datasets and translate insights into action.
• Excellent communication and storytelling capabilities, able to influence decisions and simplify complexity.
• Strong project management capability, with a track record of driving operational improvements.
• Expertise in promotional design, category management, customer planning, and trade execution.
• Ability to navigate regulatory requirements across categories and ensure compliant execution.
• Some travel required (field visits, retailer meetings, commercial planning sessions).

Qualifications

• Athletic ability and physical fitness are not required.
• Must thrive in a fast-paced, highly cross-functional environment.
• Must be comfortable leading change, challenging legacy practices, and elevating organizational standards.

Skills

• Leadership
• Project Management
• Trade Marketing
• Category Management
• Customer Planning
• Regulatory Compliance

Benefits

• Competitive base salary
• Annual bonus (applicable based on level of position)
• Great medical, dental and vision coverage
• 401k with a generous company match
• Incredible wellness benefits
• Commuter benefits
• Pet insurance
• Generous PTO

Pay

Annual Base Salary Range: $176,000 - $220,000

Schedule

Hybrid work schedule is offered.

Company Information

We are an Equal Opportunity Employer. PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees. PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com. #PMIUS 26891