Manager, Trade Marketing

About the role

The Trade Marketing Manager supports the development and execution of sales and marketing programs that enhance Carnival’s presence across the travel advisor community. Leading a team of three specialists, this role is responsible for managing and delivering a portfolio of initiatives including trade advertising and media, strategic account marketing, booking promotions and contests, sales materials, training content, and trade-facing communications.

Responsibilities

• Supports the planning and execution of trade media, webinars, and travel advisor promotions across print and digital channels.
• Assists in managing budgets, coordinating with agency partners, and ensuring campaigns are delivered on time and align with established objectives and brand guidelines.
• Provides guidance to the team on campaign execution, supports creative development, and contributes insights on travel advisor engagement and media performance.
• Oversees specialists responsible for partner marketing execution, ensuring alignment with sales priorities and consistency in messaging.
• Leads the day-to-day work of a team of specialists, providing direction, setting priorities, and ensuring timely delivery of projects.
• Supports planning and execution of trade marketing initiatives, helping translate business needs into actionable plans and deliverables.
• Collaborates with cross-functional partners including Sales, Brand, PR, Digital, and external agencies to support alignment and effective execution of programs.
• Supports the development and execution of sales materials and promotions that support travel advisor engagement and booking growth.
• Oversees the creation of sales decks, presentations, and marketing materials, ensuring they are accurate, on brand, and delivered on time.
• Supports the management of promotions, contests, and engagement programs by coordinating execution, tracking results, and assisting in budget oversight to ensure initiatives are effective and well-managed.
• Oversees the execution and ongoing updates of training content and tools that support travel advisor education.
• Works with the team to ensure materials are relevant, accurate, and aligned with business priorities.
• Supports the delivery of training programs and webinars by guiding content development and monitoring engagement and feedback to identify areas for enhancement.
• Manages the development and production process for key print and digital materials such as the annual cruise brochure and Travel Advisor Ship Guide.
• Coordinates with internal teams and external partners to deliver materials that meet brand standards, timelines, and budget expectations.
• Tracks distribution and usage metrics to support planning and continuous improvement of materials year over year.
• Provides oversight and direction to ensure trade-facing website and social content is accurate, up to date, and aligned with brand standards.
• Guides the team in executing content updates and supporting engagement across travel advisor platforms.
• Manages the day-to-day relationships with agency partners, supporting project coordination, briefing processes, and execution tracking.
• Helps ensure deliverables meet expectations for quality, timelines, and alignment with brand standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• 7+ years of experience in integrated marketing, advertising, brand management, or trade/partner marketing within an agency or fast-paced corporate environment.
• Proven experience managing integrated campaigns across print, digital, B2B, and B2C channels.
• Strong understanding of media planning, creative development, and budget management.
• Demonstrated ability to provide creative direction, guide asset development, and ensure consistent brand messaging.
• Excellent writing, editing, and presentation development skills, with the ability to produce executive-level content.
• Strong project management skills with experience managing multiple complex, concurrent workstreams on tight deadlines.
• Experience collaborating with cross-functional teams and external agency partners to drive execution.
• Ability to lead, coach, and develop team members while maintaining a collaborative, high-performance culture.
• Must have proven experience managing direct reports.
• Proficiency in Microsoft PowerPoint, Excel, and marketing/project management tools.
• Strong analytical and organizational skills with high attention to detail.
• Ability to work independently, take ownership of programs, and proactively identify opportunities for process, creative, or performance improvement.
• Experience supporting training programs, sales enablement tools, or advisor/partner engagement initiatives is preferred.
• Cruise, travel, hospitality, or related industry experience is a plus but not required.