Manager, Trade Marketing

About the role

Join our team as Manager, Trade Marketing at Pure Fishing!

We’re dedicated to creating top-tier fishing gear and outdoor products—and we’re searching for a talented Manager, Trade Marketing like YOU to help us reel in success!

What will you do?

• Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
• Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
• Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
• Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
• Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
• Monitor forecasts, track product performance, and guide strategic decision-making.
• Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

What makes you a great catch?

• You’re a strategic thinker who loves turning data into winning strategies!
• Your passion for Trade Marketing is matched by your ability to lead, analyze, and inspire.
• You bring an analytical mindset, excellent organizational skills, and determination for finding growth opportunities.
• You have a knack for collaboration and love of a challenge, making you the go-to person for driving sustainable business success.

Why You Will Love It Here

• You’ll be at the heart of exciting growth initiatives, working with a team that values innovation and collaboration.
• Your ideas and insights will shape the future of the North American dealer network.
• You’ll enjoy working cross-functionally with brilliant minds in Finance, Marketing, Operations, and Supply Chain.
• This role combines strategic thinking, dynamic teamwork, and the chance to make a real impact.
• You’ll have the opportunity to explore new places while contributing to the company’s growth (20% travel required).

What You’ll Need To Succeed

• Education: A bachelor’s degree in business, marketing, or a related field.
• Experience: 3-5 years in trade marketing, sales planning, forecasting, or retail.
• Skills: Leadership, strategic thinking, data interpretation, project management, and communication expertise.
• Mindset: Analytical, adaptable, and always eager to learn.
• Tools: Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.
• Bonus: A proactive attitude and a talent for turning insights into action!