Sr. Manager, Social and Content Marketing

Social content creation

• Write and produce posts yourself.
• Think beyond LinkedIn, understand Reddit, GitHub, and other platforms where engineers gather.

Brand voice and experimentation

• Push content to be more interesting, human, and unexpected.
• Experiment and continuously refine your approach based on performance data.

Executive and team content

• Help leadership have a real online presence.
• Create authentic, not corporate, content that resonates with both executives and technical teams.

Video and multimedia content

• Shape narratives and co-produce content that’s worth watching, not just content that exists.

Content calendar and editorial ops

• Manage blog posts, newsletters, campaign content, and launches.
• Coordinate with product and demand generation to ensure nothing important goes unannounced.

Technical translation

• Deeply understand PointFive’s product, including DeepWaste, Capture → Detect → Resolve, and what makes the platform unique.
• Turn complex technical concepts into content that’s accessible to both engineers and non-engineers.

AEO/SEO content

• Create content that appeals to both humans and AI-driven search engines.
• Understand how AI search is changing content distribution and build that thinking into everything you create.

Performance and iteration

• Track what’s working in HubSpot and Amplitude, share learnings, and use them to improve content.

YOU MIGHT BE A FIT IF YOU'RE...

• Community Native: Reddit doesn’t intimidate you. You’ve posted in technical threads and understand lurker culture.
• AI-Fluent: You use AI tools like Claude and ChatGPT daily to draft, edit, and produce content.
• Platform Curious: You get why engineers live on GitHub and can imagine content that belongs in that world.
• Non B2B Brain: Your content references come from outside the SaaS playbook.
• Technically Willing: You’re not an engineer but aren’t afraid of cloud jargon and can learn what EC2 Spot waste means.
• Low Ego, High Output: You’d rather ship something imperfect and learn than wait for perfect and miss the moment.

Experience We're Seeking

• 5–8 years in content, social, or brand; B2B SaaS experience a plus.
• A portfolio that shows range: posts that performed, formats you invented, experiments that failed interestingly.
• Proven ability to write for technical audiences without losing the humans in the room.
• Experience owning social content end-to-end — strategy, creation, publishing, analysis.
• Experience with AI content tools as part of your core workflow, not as an afterthought.

Bonus Points

• Background in cloud infrastructure, DevOps, FinOps, or developer tooling.
• Experience producing or scripting video content.
• Active presence in technical communities — Reddit, GitHub, Discord, X.
• Built a content program from near-zero and know what that actually takes.
• Have opinions about what makes B2B content terrible — and have fixed it.

WORKING AT POINTFIVE

• Well-funded, growth-stage company with real customers and strong engineering credibility.
• Small, senior marketing team — your work ships, gets seen, and matters immediately.
• A culture that takes the problem seriously and itself lightly.
• Hybrid from Boston or NYC — we care about output, not face time.

Equal Opportunity Statement

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.