Sr. Content Marketing Manager

About the role

The Senior Content Marketing Manager will develop and create compelling, audience-first thought leadership that earns attention, builds trust, and advances Vertafore’s core brand narratives in the insurance industry.

Responsibilities

• Identify industry conversations, narrative opportunities, and executive perspectives that strengthen Vertafore’s market position and brand storytelling.
• Create compelling editorial content such as blogs, reports, campaigns, scripts, and digital content that translates complex ideas into credible, differentiated storytelling.
• Ghostwrite executive content with SMEs to meet editorial standards.
• Scale narratives across formats and channels including social, blogs, infographics, video, and digital content.
• Champion brand and editorial quality by acting as a senior advisor to uphold and evolve Vertafore’s voice, messaging, tone, and editorial standards.
• Manage the company’s awards program, including identifying opportunities, coordinating stakeholders, developing submissions, and leveraging wins to reinforce Vertafore’s market leadership and brand positioning.
• Leverage AI tools and GPTs to improve workflow efficiency, consistency, and content quality while maintaining strong editorial judgment.
• Optimize content for discoverability using SEO and AEO best practices.
• Collaborate with Brand, PR, Product Marketing, Demand Generation, Creative, and Digital teams to support content goals.

Requirements

• Proven experience creating thought leadership and brand content within B2B SaaS, technology, or other complex industries.
• Exceptional writing, editing, and storytelling skills.
• Ability to build relationships and influence stakeholders, including at the executive level.
• Demonstrated understanding of SEO, AEO, and LLM-driven search.
• Proficient with generative AI tools to accelerate content creation and editing.
• Experience in translating written content into visuals and multi-media formats.
• Strong strategic thinking, project management, data analysis, and problem-solving skills, with a high attention to detail.
• Able to manage multiple projects in a fast-moving environment.
• Experience with project management platforms like Wrike or Asana.

Qualifications

• Bachelor’s degree in communications, English, journalism, marketing, or related field.
• 6+ years of experience writing and creating B2B brand content in a B2B software or technology-focused industry.
• Experience writing for senior-level audiences and following editorial standards.
• Experience in the financial or insurance industry is a bonus, but curiosity and the ability to learn fast matter more.