Sr. Manager, Social and Content Marketing

Social content creation

• Write and produce posts yourself.
• Think beyond LinkedIn, understand Reddit, GitHub, and other platforms where engineers gather.

Brand voice and experimentation

• Push content to be more interesting, human, and unexpected.
• Experiment and continuously refine your approach based on performance data.

Executive and team content

• Help leadership have a real presence online.
• Create posts, commentary, and bylines that feel authentic and not corporate ghostwriting.

Video and multimedia content

• Shape narratives and co-produce content that’s worth watching.
• Already produces scripted video series, avatar-led change logs, and campaign content.

Content calendar and editorial ops

• Blog posts, newsletters, campaign content, launches.
• Keep the engine running, coordinate with product and demand gen, and ensure nothing important goes unannounced.

Technical translation

• Learn PointFive’s product deeply, including DeepWaste, Capture → Detect → Resolve framework, and communicate it effectively to non-engineers.

AEO/SEO content

• Create content that resonates with both humans and AI-driven search engines.

Performance and iteration

• Track what’s working in HubSpot and Amplitude, share learnings, and use them to improve content.

YOU MIGHT BE A FIT IF YOU'RE...

• Community Native: Reddit doesn’t intimidate you, you’ve posted in technical threads, and you understand lurker culture.
• Ai-Fluent: You use AI tools like Claude, ChatGPT, etc., not as a gimmick, but as a workflow.
• Platform Curious: You get why engineers live on GitHub and can imagine content that belongs there.
• Non-B2B Brain: Your content references come from outside the SaaS playbook.
• Technically Willing: You’re not an engineer but aren’t afraid of cloud jargon and can learn what EC2 Spot waste means.
• Low Ego, High Output: You’d rather ship something imperfect and learn than wait for perfect and miss the moment.

Experience

• 5–8 years in content, social, or brand; B2B SaaS experience a plus.
• A portfolio showing range: posts that performed, formats you invented, experiments that failed interestingly.
• Proven ability to write for technical audiences without losing the humans in the room.
• Experience owning social content end-to-end — strategy, creation, publishing, analysis.
• Experience with AI content tools as part of your core workflow, not as an afterthought.

Bonus Points

• Background in cloud infrastructure, DevOps, FinOps, or developer tooling.
• Experience producing or scripting video content.
• Active presence in technical communities — Reddit, GitHub, Discord, X.
• Built a content program from near-zero and know what that actually takes.
• Have opinions about what makes B2B content terrible — and have fixed it.

WORKING AT POINTFIVE

• Well-funded, growth-stage company with real customers and strong engineering credibility.
• Small, senior marketing team — your work ships, gets seen, and matters immediately.
• A culture that takes the problem seriously and itself lightly.
• Hybrid from Boston or NYC — we care about output, not face time.

Equal Opportunity Statement

• PointFive is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.