Sr. Manager, Segment and Portfolio Strategy

About the role

Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. LP’s values-driven culture creates an environment where talented and hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work. Since our founding in 1972, we’ve developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America. For more information, visit LPCorp.com.

Under the direction of the Director, Strategic Marketing, the Sr. Manager of Segment and Portfolio Strategy is responsible for LP’s segment strategy and portfolio management efforts to ensure market, customer, and channel needs are translated into clear business and portfolio priorities. The Senior Manager, Segment & Portfolio Strategy serves as the connection between the market and LP’s portfolio—ensuring LP understands where to play, what customers need, how the portfolio should compete, and where the organization should invest to deliver sustainable, profitable growth. This role leads the Segment Management team and owns the development of strategies across LP’s priority market segments, including understanding market dynamics, customer needs, competitive activity, growth opportunities, and barriers to adoption. The role connects these insights to LP’s portfolio strategy, helping determine where LP should play, how the portfolio should be positioned, and where future growth opportunities exist. In addition, this position leads portfolio management activities including portfolio architecture, Good-Better-Best strategy, portfolio optimization, product positioning, and value proposition development. The Senior Manager works closely with Product Management, Sales, Channel Marketing, Brand, Innovation, and other cross-functional partners to ensure LP’s portfolio and commercialization priorities are grounded in customer needs and support profitable growth.

Responsibilities

• Lead and develop the Segment Management team, establishing clear priorities, expectations, and accountability for segment growth strategies.
• Develop and maintain comprehensive strategies for LP’s priority customer and market segments.
• Establish a consistent segment planning framework that defines market size, growth opportunities, customer needs, competitive dynamics, portfolio requirements, and commercial priorities.
• Partner closely with Sales and other commercial leaders to understand regional and segment-specific opportunities and translate those insights into actionable strategies.
• Ensure segment strategies are connected to annual business planning, portfolio priorities, innovation opportunities, and go-to-market execution.
• Lead portfolio strategy and optimization efforts to ensure LP has the right products, solutions, and positioning to address customer needs and achieve long-term growth objectives.
• Develop and maintain portfolio architecture, including Good-Better-Best positioning, to simplify customer choice, strengthen differentiation, and protect the sale.
• Evaluate portfolio performance and recommend opportunities to invest, grow, optimize, reposition, rationalize, or exit.
• Partner with Product Management to translate segment needs and portfolio gaps into product roadmap and innovation priorities.
• Lead the development and evolution of differentiated value propositions across LP’s portfolio.
• Ensure value propositions are grounded in customer insights and clearly communicate why LP’s solutions matter to each target audience.
• Ensure core product value propositions can be effectively translated and delivered across all segments and channels while maintaining consistent strategic positioning.
• Partner with Product Management, Training, Channel Marketing, Brand, and Sales Enablement to ensure value propositions are incorporated into commercialization plans, customer experiences, training, and selling tools.

Requirements

• 7+ years of