Sr. Manager, Paid Search (Remote)

About the role

We are seeking a Sr. Manager, Paid Search to achieve Rula’s patient marketing objectives through data-driven, highly automated execution and scale of its paid search program. This person will be responsible for exceeding patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program.

Responsibilities

• Exceed patient starts targets within a required LTV ROI, by applying AI-first, data driven optimizations to maximize headroom of the program.
• Communicate effectively with key stakeholders including Analytics and Finance.
• Collaborate closely with internal and external stakeholders, including the executive (S-team) team.
• Drive the paid search program to success with a focus on performance and efficiency.

Requirements

• 7+ years of related professional experience directly executing and managing paid search programs.
• Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture, optimization levers, and smart bidding.
• Experience directly managing large budgets, i.e. $1M+ per month.
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes.
• Experience working with Google Smart Bidding, specifically tROAS.

Preferred Qualifications

• Google Ads certification for Search.
• 2+ years experience leading a team of one or more specialists.
• Experience with YouTube Demand Gen, Performance Max, AI Max.
• Proficiency with Looker or equivalent data visualization tools.
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc.

Benefits

• 100% remote work environment.
• Attractive pay and benefits.
• Comprehensive health benefits.
• 401(k) plan access.
• Paid parental leave.
• Employee Assistance Program (EAP).
• Quarterly department stipend.
• Fun team-building activities or in-person gatherings.
• Participation in groups that celebrate employee identity and lived experiences.
• New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses.
• Year-round wellness initiatives and a $50/month wellness stipend.