Director, Paid Search (Remote)
We are looking for a strong, passionate, and energetic Paid Search professional to drive growth and strategic oversight across the paid search department with a focus on our largest accounts. This individual should be passionate about search-driven performance marketing, well-versed in other digital acquisition channels, and a people-focused leader who enjoys hands-on, cross-functional collaboration. Join a fast-growing, innovative digital agency hyper-focused on client performance and ROI.
Responsibilities
- Serve as Paid Search Lead on one or more of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members
- Own Paid Search strategy for multiple accounts and present it, along with performance and tactical priorities, to client stakeholders
- Use storytelling to simplify complex search strategies and present them as clear, impactful campaign recommendations
- Partner with cross-channel leads to create a holistic media plan, inclusive of forecasting/budgets, testing, tactical plans, and reporting
- Analyze insights to inform performance changes and direct optimizations
- Define roles and responsibilities for client Paid Search teams and delegate work to supporting team members
- Own pacing across your book of business and ensure all campaigns are spending to the desired target
- Drive Paid Search strategy, innovation, and testing while improving performance and developing quarterly or annual roadmaps to keep advanced accounts aligned with the latest trends and opportunities
- Manage others, from Account Managers to Associate Directors, including advanced SEM skills, multi-channel digital marketing strategy, and client management (projections, analytics reporting, etc.)
- Deliver feedback, performance reviews, support, and recognition to achieve team goals
- Serve as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy
- Participate in in-person team meetings, events, and client presentations as business needs arise (estimated 1-2 times per quarter)
- Work closely with Google, Bing, and other vendor partners on client strategy and planning, goals, testing, expansion opportunities, and account health
- Contribute to overall department trainings, POVs, award submissions, and case studies
- Participate in new business pitches and conduct audits across the Google ecosystem
Requirements
- 7+ years of Paid Search experience
- Passion and willingness to embrace Automation and AI
- Strong POV on the future of search and the role of AI/automation across SEM/Shopping
- Experience handling direct management of Paid Search budgets of at least $1MM in monthly ad spend
- Experience directing strategy for B2B Lead Generation clients
- Experience in YouTube, App Campaigns, Performance Max, Demand Gen, in addition to traditional paid search and shopping
- Advanced slide presentation skills
- Intermediate to advanced Excel and Google Sheet skills
- Strong and persuasive communication when discussing paid search performance with clients and your team
- Ability to work collaboratively across large teams
- Experience presenting paid search strategy to marketing executives, large teams, and senior audiences (VP+)
- 3+ years of management experience with at least two direct reports
- Experience with a bid management platform (e.g., SA360, Skai, Marin) is preferred
- 4-year college degree or equivalent work experience
Benefits
- Excellent, full coverage medical, dental, and vision insurance
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space and entrepreneurial opportunities within the Monks network
- A globally diverse and inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
- Authentic commitment to DEI efforts and sustainable growth
Pay
Salary Range: $115,000—$135,000 USD
Schedule
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy.