Sr. Manager, NAM Digital Marketing

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Our team is united around collaboration, inclusion, and driving excellence. We work together cross-functionally to drive results, exceed goals, and build a fun, growth-focused culture.

About the role

The North America Regional Growth Marketing Manager is responsible for owning the digital investment strategy for Logitech.com, reporting to the Head of DTC. This leader will execute and optimize the DTC Demand Gen Model, manage the regional paid media budget, allocate spend across channels, and build quarterly and annual investment plans. You will collaborate with cross-functional teams including Sales, Online, Agencies, Finance, and Category teams to drive marketing programs aligned with Logitech’s strategic objectives. This role requires approximately 15% travel for internal meetings, industry conferences, and customer visits.

Responsibilities

• Define and own the regional growth marketing strategy, grounded in global priorities and local market intelligence.
• Develop clear, actionable short- and long-term marketing plans with ambitious KPIs (spend, traffic, ROAS, landing strategies, conversion rates, and revenue).
• Design and lead channel marketing initiatives with Global & Regional teams, cultivating high-impact partner relationships.
• Collaborate with Global and North America Demand Gen teams to execute campaigns driving high-intent traffic, dynamically allocating spend based on performance.
• Leverage digital growth analytics and insights to optimize performance, working with Online, Finance, and Global Marketing teams.
• Oversee a multi-million-dollar budget with a strong ROI focus, balancing resources for maximum commercial impact.
• Build, coach, and mentor a high-performing marketing team, fostering an inclusive, growth-focused culture.
• Drive Logitech’s online business growth using ecommerce expertise (ROAS, CAC, LTV, conversion rates, new customer acquisition).
• Ideate and execute campaigns to drive preference for Logitech’s regional portfolios within the partner ecosystem.
• Partner with multiple teams (Online, Finance, Merchandising, CRM, Analytics, Product, Brand, Country teams, and Agencies) to achieve key KPIs.

Requirements

• Extensive experience in digital/performance marketing in ecommerce.
• Ownership of $10M+ paid media budgets.
• Experience with Google PPC, Affiliates, Meta, TikTok, Amazon, and Rakuten media.
• Advanced analytics skills (AI, Excel, Tableau, Adobe, Content Square).
• Proven ability to build positive partner relationships and present at executive levels.
• Data-driven decision-making with strong business and financial management skills.
• Track record of growing online revenue.

Schedule

This is a hybrid position based in Dallas, Texas. The successful candidate is expected to work onsite 2–3 days per week, with the remaining days remote. Specific onsite days will be coordinated with your manager and team.

Pay

This position offers an annual base salary typically between $126,000 and $175,000, depending on location and experience.

Benefits

• Medical, Dental, and Vision Coverage.
• Traditional and Roth 401(k) Plans.
• Flexible Spending Accounts.
• Employee Share Purchase Plan (ESPP).
• Basic and Additional Life Insurance, Disability Coverage.
• Adoption and Surrogacy Assistance.
• Tuition Reimbursement Plans.
• Commuter Benefits.
• Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.
• Wellness Programs and Health Savings Account Plans.
• Access to Expert Medical Opinions and Identity Theft Protection.
• Breast Milk Delivery for Nursing Mothers on Business Travel.
• Group Legal Plan and Donations Matching Programs.
• Employee Product Discounts.
• Auto, Home, and Pet Insurance.