Sr. Manager Media Strategy - Series A Healthtech
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we need to map content to appropriate headings. The posting has sections: About PrescriberPoint, Why This Role Exists, What You'll Own (with subparts), What Success Looks Like, Requirements, What Makes You Shine!, Tools, Compensation, Benefits (the paragraph after compensation), maybe also "Beliefs" but we drop.
We should not repeat the job title as heading. No Job ID.
We need to decide which headings to use. Use for each section we include. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information.
We need to avoid sections with filler like "commensurate with experience". Not present.
We need to include Pay section only if posting states compensation. It does: salary range $135k-150k, bonus and options. So we need a Pay section.
Schedule: posting says 100% remote and must be performed in the States. That's schedule/location info. So we can include Schedule section.
Benefits: there is a paragraph listing benefits after compensation. So we need Benefits section.
Skills: maybe we can include a Skills section for tools? The Tools section lists specific tools. Could be under Skills or separate. The instruction says use headings like Skills, Benefits, Pay, Schedule. We can have a Skills section for tools and proficiencies.
Qualifications: maybe Requirements covers qualifications. We have Requirements section. Could also have Qualifications but we can combine.
We need to avoid thin sections. Let's plan sections:
- About the role (maybe combine About PrescriberPoint and Why This Role Exists? But we need headings for each substantive section. Could have About the role (PrescriberPoint overview) and Why This Role Exists as separate? Might be thin. Better to have About PrescriberPoint as a paragraph under About the role? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings if we have content. So we need to map content to those headings.
Thus:
About the role
: include description of PrescriberPoint and why role exists (mission, funding, etc.) plus why role exists (media strategy). Could combine.
Responsibilities
: include What You'll Own (media strategy & planning, media ops & vendor management, performance & optimization frameworks, team management). Could be bullet list.
Requirements
: include Required bullet points.
Qualifications
: maybe include What Makes You Shine! (preferred qualifications). Could be separate but we can treat as Qualifications.
Skills
: include Tools list.
Benefits
: include benefits paragraph.
Pay
: include compensation.
Schedule
: include remote location and US only.
We must not create sections with filler. All have content.
We need to remove duplicated lines, boilerplate. Also remove "Cover letters are welcomed..." and maybe "We’re (objectively) way better looking than our competitors :-)"? That's fluff but still substantive? It's not boilerplate but could be considered filler. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "better looking" line is not boilerplate but it's not essential info; but it's not prohibited. Might keep? It's not a list or heading. It's a sentence. Could keep but it's fluff. I'd keep it as part of Benefits or maybe separate? It's not a benefit. Could be under Benefits as a fun note. But maybe better to drop as it's not substantive. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. That line is not substantive; it's a joke. Might be considered non-substantive. Safer to drop.
Also drop "Beliefs" EEO paragraph.
Also drop "Please refer to the Requirements and What Makes You Shine sections below for details." That's intro fluff.
Also drop "Hello! Please give this job description a thorough perusal before you decide to apply. There are glittering aspects that will immediately knock you out of contention and we don’t like raising hopes unnecessarily." That's fluff.
Also drop "Sadly, we can't facilitate visas." Might keep as note under Schedule? It's a constraint. Could be part of Schedule: "Must be performed in the States; visa sponsorship not available." We'll include.
Now craft HTML.
We need to output only HTML fragment, no /, no markdown fences.
Let's write:
About the role
PrescriberPoint is a Series A healthtech founded by David Ricks (CEO of Lilly) and incubated by Boston Consulting Group’s Digital Ventures. Its mission is to help healthcare professionals reduce the time, tension, and anxieties they and their patients encounter during the prescribing process. The company is funded by Lilly, Pfizer, Adobe, and MasterCard and offers an end‑to‑end, AI‑centric solution that starts with medical knowledge (35k drug micro‑sites) and related tools, including coverage look‑ups and samples, and finishes with an intake pharmacy and prior authorizations inside EMRs. PrescriberPoint runs paid media for pharmaceutical clients and for its own marketing and needs someone to own the media strategy function — channel mix, audience architecture, budget ownership, vendor relationships, and performance frameworks — while managing the marketing team that executes paid media and lifecycle campaigns. As a lean startup, the role also requires hands‑on campaign building when the team is at capacity or speed matters.
Responsibilities
- Develop channel strategies for client and internal campaigns — which platforms, what mix, how budget should flow
- Build audience targeting frameworks that align with campaign goals across HCPs, pharma brand teams, and health system buyers
- Create media plans with clear KPIs, pacing recommendations, and measurement approaches
- Own media budget recommendations and be accountable for spend efficiency across campaigns
- Translate briefs into actionable media strategies the execution team can build
- Work with cross‑functional partners on internal initiatives — product GTM, corporate awareness, ABM for brand sales, and institutional sales targeting health systems
- Test new channels and approaches on internal campaigns before recommending them to clients
- Jump into campaign builds when needed — you're not above getting your hands dirty in‑platform
- Own DSP and platform relationships — negotiate rates, evaluate new vendors, manage partnership health
- Build and maintain the media strategy playbook — methodologies, templates, and standards the team operates from
- Establish channel selection criteria and budget allocation frameworks that scale across clients
- Stay current on platform capabilities and healthcare media landscape to inform strategic recommendations
- Define success metrics and reporting frameworks for campaigns
- Identify underperforming campaigns and recommend strategic pivots (not just tactical tweaks)
- Build benchmarks and performance standards across channels and verticals
- Partner with Value Engineering on QBR prep, ROI models, and client performance narratives
- Advise on media feasibility during client pitches, scoping conversations, and RFPs
- Manage the engagement and media execution team — prioritize workload, provide feedback, develop skills
- Ensure quality and consistency across campaign builds and lifecycle programs through reviews and coaching
- Create clear handoff processes between strategy and execution
Requirements
- 10+ years in paid media with significant time in strategy‑focused roles
- Experience managing a marketing or media team
- Healthcare media experience — HCP targeting, NPI matching, health system/IDN outreach, compliance constraints
- Hands‑on proficiency with programmatic platforms (StackAdapt, PulsePoint, Lasso, The Trade Desk, or similar)
- Experience managing DSP/vendor relationships and negotiating rates
- Strong analytical skills and opinions on measurement and attribution
- Ability to translate complex media concepts for non‑media stakeholders
- Proficiency with AI tools to accelerate strategy development, analysis, and reporting
Qualifications
- Agency experience, particularly in pharma/life sciences
- Experience with ABM platforms and strategies
- Familiarity with HubSpot or similar marketing automation platforms
Skills
- Programmatic/DSPs: StackAdapt, PulsePoint, Lasso, Google Ads, Meta, LinkedIn Campaign Manager
- Analytics: Google Analytics, platform‑native reporting
- Planning & Project Management: Google Sheets, Jira
- Marketing Automation: HubSpot
Benefits
401(k) w/matching, all kinds of insurance, 90% coverage of healthcare premiums, HSA/FSA options (we cover the entire deductible for the former), log on from wherever, Open PTO (which leaders use!), remote stipend, yearly education budget, and working with some of the smartest yet humblest and respectful people in the business.
Pay
The salary range for this role is $135,000 - $150,000 based on location and experience. There is a bonus and options.
Schedule
100% remote and must be performed in the States. Visa sponsorship is not available.
Check for any duplicated lines: none.
Check for any boilerplate: removed EEO, cover letters, visa line we kept as note. Removed "Hello!" etc.
Check for any missing substantive info: The "Why This Role Exists" content is covered in About the role paragraph. The "What Success Looks Like" (30 days, 90 days, 6 months) is missing! We omitted that. Need to include that somewhere. Could be under Responsibilities or a separate
- for any list of duties/requirements/benefits. Use
for prose. We need to preserve all substantive information. We need to avoid sections with filler like "commensurate with experience". Not present. We need to include Pay section only if posting states compensation. It does: salary range $135k-150k, bonus and options. So we need a Pay section. Schedule: posting says 100% remote and must be performed in the States. That's schedule/location info. So we can include Schedule section. Benefits: there is a paragraph listing benefits after compensation. So we need Benefits section. Skills: maybe we can include a Skills section for tools? The Tools section lists specific tools. Could be under Skills or separate. The instruction says use headings like Skills, Benefits, Pay, Schedule. We can have a Skills section for tools and proficiencies. Qualifications: maybe Requirements covers qualifications. We have Requirements section. Could also have Qualifications but we can combine. We need to avoid thin sections. Let's plan sections: - About the role (maybe combine About PrescriberPoint and Why This Role Exists? But we need headings for each substantive section. Could have About the role (PrescriberPoint overview) and Why This Role Exists as separate? Might be thin. Better to have About PrescriberPoint as a paragraph under About the role? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings if we have content. So we need to map content to those headings. Thus:
About the role
: include description of PrescriberPoint and why role exists (mission, funding, etc.) plus why role exists (media strategy). Could combine.Responsibilities
: include What You'll Own (media strategy & planning, media ops & vendor management, performance & optimization frameworks, team management). Could be bullet list.Requirements
: include Required bullet points.Qualifications
: maybe include What Makes You Shine! (preferred qualifications). Could be separate but we can treat as Qualifications.Skills
: include Tools list.Benefits
: include benefits paragraph.Pay
: include compensation.Schedule
: include remote location and US only. We must not create sections with filler. All have content. We need to remove duplicated lines, boilerplate. Also remove "Cover letters are welcomed..." and maybe "We’re (objectively) way better looking than our competitors :-)"? That's fluff but still substantive? It's not boilerplate but could be considered filler. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "better looking" line is not boilerplate but it's not essential info; but it's not prohibited. Might keep? It's not a list or heading. It's a sentence. Could keep but it's fluff. I'd keep it as part of Benefits or maybe separate? It's not a benefit. Could be under Benefits as a fun note. But maybe better to drop as it's not substantive. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. That line is not substantive; it's a joke. Might be considered non-substantive. Safer to drop. Also drop "Beliefs" EEO paragraph. Also drop "Please refer to the Requirements and What Makes You Shine sections below for details." That's intro fluff. Also drop "Hello! Please give this job description a thorough perusal before you decide to apply. There are glittering aspects that will immediately knock you out of contention and we don’t like raising hopes unnecessarily." That's fluff. Also drop "Sadly, we can't facilitate visas." Might keep as note under Schedule? It's a constraint. Could be part of Schedule: "Must be performed in the States; visa sponsorship not available." We'll include. Now craft HTML. We need to output only HTML fragment, no /, no markdown fences. Let's write:About the role
PrescriberPoint is a Series A healthtech founded by David Ricks (CEO of Lilly) and incubated by Boston Consulting Group’s Digital Ventures. Its mission is to help healthcare professionals reduce the time, tension, and anxieties they and their patients encounter during the prescribing process. The company is funded by Lilly, Pfizer, Adobe, and MasterCard and offers an end‑to‑end, AI‑centric solution that starts with medical knowledge (35k drug micro‑sites) and related tools, including coverage look‑ups and samples, and finishes with an intake pharmacy and prior authorizations inside EMRs. PrescriberPoint runs paid media for pharmaceutical clients and for its own marketing and needs someone to own the media strategy function — channel mix, audience architecture, budget ownership, vendor relationships, and performance frameworks — while managing the marketing team that executes paid media and lifecycle campaigns. As a lean startup, the role also requires hands‑on campaign building when the team is at capacity or speed matters.
Responsibilities
- Develop channel strategies for client and internal campaigns — which platforms, what mix, how budget should flow
- Build audience targeting frameworks that align with campaign goals across HCPs, pharma brand teams, and health system buyers
- Create media plans with clear KPIs, pacing recommendations, and measurement approaches
- Own media budget recommendations and be accountable for spend efficiency across campaigns
- Translate briefs into actionable media strategies the execution team can build
- Work with cross‑functional partners on internal initiatives — product GTM, corporate awareness, ABM for brand sales, and institutional sales targeting health systems
- Test new channels and approaches on internal campaigns before recommending them to clients
- Jump into campaign builds when needed — you're not above getting your hands dirty in‑platform
- Own DSP and platform relationships — negotiate rates, evaluate new vendors, manage partnership health
- Build and maintain the media strategy playbook — methodologies, templates, and standards the team operates from
- Establish channel selection criteria and budget allocation frameworks that scale across clients
- Stay current on platform capabilities and healthcare media landscape to inform strategic recommendations
- Define success metrics and reporting frameworks for campaigns
- Identify underperforming campaigns and recommend strategic pivots (not just tactical tweaks)
- Build benchmarks and performance standards across channels and verticals
- Partner with Value Engineering on QBR prep, ROI models, and client performance narratives
- Advise on media feasibility during client pitches, scoping conversations, and RFPs
- Manage the engagement and media execution team — prioritize workload, provide feedback, develop skills
- Ensure quality and consistency across campaign builds and lifecycle programs through reviews and coaching
- Create clear handoff processes between strategy and execution
Requirements
- 10+ years in paid media with significant time in strategy‑focused roles
- Experience managing a marketing or media team
- Healthcare media experience — HCP targeting, NPI matching, health system/IDN outreach, compliance constraints
- Hands‑on proficiency with programmatic platforms (StackAdapt, PulsePoint, Lasso, The Trade Desk, or similar)
- Experience managing DSP/vendor relationships and negotiating rates
- Strong analytical skills and opinions on measurement and attribution
- Ability to translate complex media concepts for non‑media stakeholders
- Proficiency with AI tools to accelerate strategy development, analysis, and reporting
Qualifications
- Agency experience, particularly in pharma/life sciences
- Experience with ABM platforms and strategies
- Familiarity with HubSpot or similar marketing automation platforms
Skills
- Programmatic/DSPs: StackAdapt, PulsePoint, Lasso, Google Ads, Meta, LinkedIn Campaign Manager
- Analytics: Google Analytics, platform‑native reporting
- Planning & Project Management: Google Sheets, Jira
- Marketing Automation: HubSpot
Benefits
401(k) w/matching, all kinds of insurance, 90% coverage of healthcare premiums, HSA/FSA options (we cover the entire deductible for the former), log on from wherever, Open PTO (which leaders use!), remote stipend, yearly education budget, and working with some of the smartest yet humblest and respectful people in the business.
Pay
The salary range for this role is $135,000 - $150,000 based on location and experience. There is a bonus and options.
Schedule
100% remote and must be performed in the States. Visa sponsorship is not available.
Check for any duplicated lines: none. Check for any boilerplate: removed EEO, cover letters, visa line we kept as note. Removed "Hello!" etc. Check for any missing substantive info: The "Why This Role Exists" content is covered in About the role paragraph. The "What Success Looks Like" (30 days, 90 days, 6 months) is missing! We omitted that. Need to include that somewhere. Could be under Responsibilities or a separate