Manager of Media Strategy, Patient

About the Role

This position manages the development and execution of integrated consumer and patient media campaigns for the Transcatheter Heart Valve (THV) business unit at Edwards Lifesciences. The Manager plays a key role in audience strategy, channel planning, and campaign management, ensuring media investments drive measurable impact. Join a high-performing, purpose-driven team where you’ll communicate the life-changing value of therapies for patients with aortic stenosis.

Responsibilities

• Paid Media Strategy & Campaign Management (Consumer & Patient)
  • Lead media strategy for consumer and patient campaigns, establishing media goals, channel roles, and investment approach in partnership with media agency.
  • Translate business objectives into actionable media strategies and executional plans, providing clear strategic direction and guardrails.
  • Oversee campaign activation, ensuring plans align with strategic intent and business priorities.
  • Lead optimization discussions, making final decisions on key investment shifts and in-flight adjustments.
  • Evaluate and evolve media plans based on performance insights, business shifts, and opportunities.
• Strategic Partner & Thought Leadership
  • Build trust-based relationships with cross-functional partners across the THV business unit through collaboration and media expertise.
  • Serve as a strategic advisor to marketing stakeholders, translating business priorities into clear media direction.
  • Provide guidance on tradeoffs, priorities, and investment strategies to ensure alignment with business goals.
  • Contribute to media POVs and best practices, informed by campaign learnings and agency insights.
  • Champion a test-and-learn approach, supporting clear hypotheses, measurement frameworks, and scaling decisions.
• Audience & Channel Strategy
  • Support development and refinement of audience segmentation, sizing, and targeting strategies grounded in business objectives and data.
  • Partner with agency to translate audience frameworks into actionable, platform-ready targeting approaches.
  • Ensure audience strategies are consistently applied across channels and campaigns.
  • Contribute to channel selection and investment allocation decisions based on audience insights and performance trends.
  • Identify opportunities to expand reach, improve targeting precision, and unlock new audience growth segments.
• Campaign Management & Optimization
  • Oversee in-market campaign performance and partner with agency on optimization strategies.
  • Monitor budget pacing, delivery, and performance to ensure plans meet KPIs.
  • Identify opportunities to improve efficiency and effectiveness throughout the campaign lifecycle.
• Measurement & Reporting
  • Support implementation of measurement frameworks aligned to business and audience objectives in collaboration with the THV Analytics team.
  • Analyze campaign performance indicators and synthesize insights into actionable recommendations.
• Cross-Functional Collaboration
  • Serve as day-to-day contact across marketing, digital, analytics, research, finance, and agency partners (media, creative, PR).
  • Support planning cadence, including status meetings, finance forecasting, campaign updates, and business reviews.
  • Ensure clear communication, alignment, and follow-through across stakeholders.
  • Elevate paid media best practices in creative and messaging discussions to strengthen integration across paid, owned, and earned channels.
  • Partner with HCP counterparts to ensure alignment and continuity across consumer/patient and HCP media efforts.
  • Collaborate with media and marketing operations teams to meet timelines, deliverables, processes, MLR requirements, and quality standards.
  • Contribute to improving media processes, tools, and ways of working within the THV business unit.

Requirements

• Bachelor’s Degree or equivalent in a related field with 8 years of work experience, or Master’s Degree or equivalent in a related field with 6 years of work experience.

Preferred Qualifications

• Strong understanding of the digital marketing ecosystem, including website, content, and CRM.
• Advertising/media agency experience; in-house client experience is a plus.
• Experience working on consumer brands.
• Exposure to healthcare media campaigns and knowledge of the healthcare media landscape (preferred but not required).
• Strong understanding of consumer and patient media channels, including digital, social, programmatic, premium video, audio, point-of-care, and traditional media.
• Experience developing insight-driven media briefs that translate business and audience objectives into strategic plans.
• Working knowledge of audience targeting, buying strategies, ad ops, media ad tech, campaign measurement (e.g., brand lift, ad effectiveness, incrementality), and optimization approaches.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Effective communication and collaboration skills across cross-functional teams and agency partners.
• Ability to develop long-term media strategies and navigate ambiguity, complexity, and business pivots.
• Adaptable and open to new ways of working to drive innovation and continuous improvement.
• Strict attention to detail.
• Adherence to company policies, procedures, and business ethics codes.
• Self-starter with a positive attitude, integrity, and drive to grow.

Location

This role can be based in Irvine, CA, or hybrid/remote. If remote, occasional travel to the Irvine campus may be required for key meetings and events.

Pay

For California, the base pay range for this position is $121,000 to $171,000 (highly experienced). Pay will depend on qualifications, education, and prior experience.

Benefits

Edwards offers competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of employees and their families.