Manager, Media Strategy

About the role

The Manager, Media Strategy at Known will support the development of cross-channel strategy & planning for media accounts both externally and internally. They will also participate in writing client briefs & translating them into insights-led media strategy, collaborate with data science and channel leads, and remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement.

Responsibilities

• Support the development of cross-channel strategy & planning for media accounts both externally and internally
• Develop a deep understanding of clients’ business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
• Translate client briefs into insights-led media strategy
• Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
• Create media landscape updates and develop media consumption insights that lead into media plan implications
• Support assigned aspects of client relationships
• Work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
• Manage cross-channel budget management working with client and internal stakeholders
• Aid in the development and management of timelines to ensure deliverables are executed in a timely manner
• Steward planning budgets and media activity across multiple campaigns
• Coordinate with buyer scientist and channel teams to map strategy with activation
• Track measurement plan

Requirements

• 4+ years of media planning experience; agency experience preferred
• Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources
• Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
• Curious mindset with strong critical thinking skills needed to solve diverse business challenges
• Experience working with clients, vendors or suppliers with the ability to develop trusted relationships
• Superb communication and developing presentation skills
• Ability to work collaboratively in a cross-functional environment (internally & externally)
• Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
• Data-driven approach, leveraging insights to develop strategy and define measurement
• Strong proficiency in Google Suite with keen attention to detail
• Experience using Mediaocean, Lumina, and Prisma
• Basic understanding of media activation platforms such as Google Ads, Meta Ads, The Trade Desk, etc.
• Healthcare and/or regulatory industry experience
• Experience managing direct communication with clients and creative agencies (primary communicator for the HCP line of business)
• Ability to work independently, manage workload efficiently, and respond to client needs in a timely manner
• Curious mindset, dedicated to client satisfaction, and proactive in seeking opportunities to improve the client's business from a media standpoint

Qualifications

• Desired skills and experience as outlined above

Skills

• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work in a fast-paced, dynamic environment
• Proficiency in Google Suite and media planning tools

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

Pay

The base salary for this position is $90K - $100K. This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

Schedule

Not specified