Manager, Media Planning & Strategy

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

About the Role

As our Media Planning & Strategy Manager, you will lead our paid growth strategy and oversee the end-to-end execution of our performance marketing efforts. You will be responsible for managing the paid media budget, driving high-level strategy across multiple platforms, and mentoring the growth team to hit aggressive acquisition and ROI targets.

Essential Functions

• Oversees Digital Marketing Objectives
• Develops digital marketing strategies to drive business performance through the execution of paid advertising campaigns
• Act as the primary point of contact for senior leadership and other department heads. Ensure paid media initiatives are integrated with broader marketing campaigns, product launches, and brand initiatives.
• Team Management
• Lead a team of digital specialists, providing clear direction, professional development, and performance feedback to ensure collective success. Drive a culture of "rapid experimentation." Guide the team in A/B testing, landing page optimization, and channel diversification to lower CPA and improve lead quality.
• Evaluate current workflows and implement new protocols to ensure the team operates with maximum productivity and executional excellence.
• Insights & Reporting
• Track core KPIs to provide clear visibility into performance and drive data-backed decision-making. Provides recommendations and solutions for both short and long term actions to executive management. Ensure the team is capturing and analyzing the right metrics to maximize ROI across paid search, display, video, and remarketing.

Knowledge / Skills / Abilities

• Proven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus.
• Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.
• A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.

Qualifications

• Minimum Qualifications
• Bachelor’s degree in Marketing or a related field or combination of education and relevant experience
• 5 years of experience in digital marketing including 2-3 proven leadership or people management experience.