Media Strategy & Planning Manager

About the role

The Manager, Media Strategy & Planning is responsible for leading the media practice through strategic planning, performance oversight, and team leadership.

Responsibilities

• Develop integrated paid media strategies aligned with audience insights and business objectives
• Manage campaign performance, monitor results, and optimize media accounts
• Coach and develop a team of media buyers, fostering professional growth
• Serve as the primary strategic contact for media platform partners, building strong relationships and exploring new opportunities
• Collaborate with creative, digital, and client teams to ensure cohesive campaign execution
• Stay current with media trends, emerging technologies, and industry best practices

Qualifications and skills

• 7+ years of hands-on media experience across planning, strategy, or buying
• Proven leadership in coaching and developing media professionals
• Strong analytical skills for interpreting campaign data and making data-driven decisions
• Deep understanding of paid media ecosystems including search, social, programmatic, streaming, and traditional media
• Hands-on DSP and programmatic campaign experience
• Excellent client communication and presentation skills
• Passion for industry trends and continuous learning

The role requires a strategic thinker who excels at solving marketing challenges through thoughtful media planning, building strong client relationships, and leading cross-functional collaborations to deliver measurable results in a dynamic environment.