Sr Manager Integrated Media Strategy

About the role

Strategically plan and manage media across all media channels, segments and audiences for North America-based theme parks and experiences, including but not limited to, Universal Studios Hollywood. Effectively lead agency teams and build and maintain strong relationships with internal and external stakeholders.

Responsibilities

• Engage with Brand partners to understand business needs, translating to how paid media can support those needs; stay up to date on the status of the business, including key product launches and seasonal needs.
• Drive media strategy development & implementation, and ensure media plans stay fresh and effective as the business evolves and fluctuates, updating plans as needed.
• Manage media budget details, including reconciliation and reporting to Finance, Brand, Leadership, and other internal stakeholders.
• Partner with analytics partners in utilization of data and analytics to inform media strategy.
• Serve as the Media SME in cross-functional teams and meetings.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• 8+ years’ prior hands-on experience Media planning and/or buying, agency- or brand-side; experience working across various media types and platforms; in-depth understanding of the media marketplace required.
• Proficiency in the Microsoft Office Suite required, with particular focus on experience with Excel & PowerPoint, or similar.
• Solid understanding and work experience with both online and offline media planning and buying.
• Experience in partnering with analytics teams and resourcing data & insights from measurement and analytics platforms to inform media strategy.
• Strong organizational, verbal, and written communication and presentation skills.
• Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of four days per week.

Qualifications

• Demonstrated ability to work independently in a deadline-oriented environment.
• Demonstrated experience in troubleshooting and resolving problems.
• Demonstrated ability to quickly learn new technologies, applications and processes.
• Demonstrated ability to work directly with internal departments towards issue resolution, or to gain alignment on decisions.

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Additional Information

Salary range: $110,000 - $135,000 (bonus eligible)