Sr. Manager Media Strategy

About the role

Target's leadership truly empowers personal and professional growth, fostering an environment where we care, grow and win together.

Key Responsibilities

• Lead the end-to-end development of media strategies that align to brand and business goals, from early brief through execution and optimization
• Guide and hold agency partners accountable for developing strategic frameworks, channel roles, and tactical plans that meet a high standard of quality and rigor
• Partner closely with marketing strategy and creative teams to shape communication strategies and ensure media is fully integrated into the broader marketing approach
• Act as the connective layer across media channel leads (performance, social, affiliate, owned, etc.) to create a unified, cross-channel strategy and clear role definition for each channel
• Apply a deep understanding of consumer behavior, media consumption, and emerging trends to inform strategic direction and identify new opportunities
• Guide measurement approach in partnership with agency and media effectiveness teams, ensuring strategies are grounded in clear success metrics and learning agendas
• Lead cross-functional alignment and decision-making, influencing stakeholders across varying levels and disciplines
• Identify and drive forward-looking initiatives, including testing frameworks, innovation opportunities, and new ways of working across teams and partners
• Serve as a steward of media best practices, elevating the quality and consistency of strategic thinking across the organization

About You

• 8+ years of experience in media strategy, planning, or a related field
• Proven ability to develop integrated media strategies that connect business objectives to channel execution
• Ability to translate complex media, consumer, and marketplace dynamics into clear, actionable recommendations for senior and executive stakeholders
• Strong communicator and presenter, with experience influencing decisions across all levels of the organization
• Demonstrated ability to lead cross-functional work and drive alignment across marketing, creative, analytics, finance, and agency partners
• Experience providing strategic oversight of agency partners, including shaping and approving media plans to ensure alignment with business goals and performance expectations
• Demonstrated leadership presence, including mentoring team members and leading cross-functional initiatives
• Deep understanding of consumer behavior, media consumption, and the evolving paid media landscape, including digital, data, and marketing technology

Pay and Benefits

The pay range is $95,000.00 - $171,000.00. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Benefits Eligibility

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