Sr. Manager, Market Access Marketing

PRIMARY RESPONSIBILITIES

• Support the development and execution of market access marketing strategies aligned with brand and access objectives
• Aid in implementing payer and provider access initiatives, including formulary positioning and utilization efforts within key accounts
• Translate brand strategy into access-focused messaging tailored to payer, institutional, and health system audiences
• Support the execution of market access initiatives that align with overall commercial objectives

CROSS-FUNCTIONAL PARTNERSHIP

• Partner closely with Market Access teams, including payer, trade, and field account teams, to support aligned strategy and execution
• Collaborate with Brand Marketing, Sales, Medical Affairs, and Commercial Operations to ensure consistent and coordinated customer engagement
• Support field-based account teams (e.g., KAMs/SAMs) through development of tools, resources, and customer-facing materials
• Cookordination with internal stakeholders and external agency partners to support timely execution of projects and initiatives

CUSTOMER TOOLS & MATERIALS

• Aid in developing and maintaining access-focused materials, including reimbursement guides, payer value propositions, account tools, and customer education resources
• Ensure materials are compliant, customer-focused, and effectively support field execution
• Gather and incorporate field and customer feedback to continuously improve tools and materials
• Support review and approval processes in collaboration with Regulatory/Legal/Compliance teams

INSIGHTS & ANALYTICS

• Monitor payer coverage updates, reimbursement trends, and competitive market dynamics to support strategic planning
• Gather and analyze customer, field, and market insights to identify opportunities to improve access and product utilization
• Support reporting and analytics related to market access initiatives and customer engagement activities
• Help measure effectiveness of market access marketing programs and recommend optimization opportunities

SKILLS & REQUIREMENTS

• Foundational understanding of market access, payer dynamics, reimbursement, and pharmaceutical commercialization
• Ability to communicate complex clinical and access-related concepts in a clear and customer-focused manner
• Strong cross-functional collaboration and organizational skills
• Strong attention to detail with the ability to manage multiple priorities and timelines
• Effective communication, presentation, and project management skills
• Analytical mindset with the ability to leverage insights and data to support decision-making
• Ability to work effectively in a fast-paced, collaborative commercial environment

QUALIFICATIONS

• Bachelor’s degree required
• 3–6 years of experience in pharmaceutical marketing, market access, sales support, or related commercial roles
• Experience supporting payer, health system, institutional, or specialty pharmaceutical customers preferred
• Prior experience working with or supporting field-based account teams (e.g., KAMs, SAMs) preferred
• Experience coordinating cross-functional projects and managing agency/vendor relationships preferred