Marketing Manager

About the role

The position We are seeking a Marketing Manager to join our Private Investing Marketing team and help drive integrated, full-funnel marketing across a growing global platform spanning private equity, venture capital, and private credit. This role sits at the center of our marketing efforts owning end-to-end campaign strategy and execution, shaping platform and fund positioning, and ensuring alignment across channels, audiences, and teams.

Core Responsibilities

• Lead Integrated Marketing Campaigns
  • Own the planning and execution of full-funnel marketing campaigns across channels, including: Client and prospect communications, Internal communications, Digital and content distribution
  • Translate business priorities into cohesive, multi-channel campaign strategies
  • Support marketing infrastructure and campaign mapping to improve scalability and efficiency
• Shape Positioning & Messaging
  • Define and evolve platform, fund, and audience segmentation
  • Develop clear, differentiated messaging and positioning frameworks
  • Ensure consistency of narrative across campaigns, channels, and materials
• Drive Brand & Narrative Evolution
  • Contribute to the ongoing development of brand architecture and platform narrative
  • Partner closely with PR to ensure alignment between internal messaging and external storytelling
  • Help shape how the platform is positioned in a competitive and evolving market
• Manage External Partners
  • Manage relationships with design agencies and external partners
  • Provide clear direction, feedback, and quality control to ensure output meets brand and strategic standards
• Measure & Optimize Performance
  • Partner with analytics to: Track campaign and fund-level performance, Analyze engagement across channels, Translate insights into actionable recommendations to improve campaign effectiveness
• Deliver Market & Competitive Insights
  • Monitor competitive landscape and industry trends
  • Synthesize insights to inform: Messaging, Campaign strategy, Product positioning
• Partner Across Functions
  • Work closely with: Global marketing, Investment teams, Product team, Editorial/Content lead, Events, Design, PR
  • Collaborate with the Editorial lead to: Integrate content into campaigns, Align content planning with campaign priorities, Ensure consistent distribution across channels

Qualifications

• 8-10 years of experience in marketing, ideally within: Asset management, private markets, or financial services
• Strong understanding of: Audience segmentation and positioning, Content and campaign integration, Marketing performance measurement
• Experience working across: Digital and offline channels, Cross-functional teams and senior stakeholders
• Ability to: Translate complex ideas into clear messaging, Manage multiple priorities in a fast-paced environment, Balance strategic thinking with execution
• You think in systems and campaigns, not just individual tactics
• You are structured and organized, with strong project and stakeholder management skills
• You are curious and commercially minded, with an interest in markets and investing
• You are a strong collaborator, comfortable working with senior stakeholders, working across borders, and influencing outcomes
• You are both strategic and hands-on
• Entrepreneurial mindset and intellectual curiosity
• Sense of humor and passion for working in a creative and collaborative environment
• Grace under pressure; ability to adapt, “roll up sleeves” and get things done